DICK'S Sporting Goods is a 35,000-square-foot sporting goods chain store located in the Penn Square area, carrying activewear, footwear, team equipment, and outdoor recreation gear across multiple brands under one roof. For Oklahoma City shoppers assembling hiking kits, filling out a closet for new sports, or replacing worn-out gear in bulk, it functions as a one-stop retail option rather than a specialty shop.
The store stocks major athletic brands including Nike, Adidas, The North Face, Patagonia, Columbia, and Carhartt, alongside house brands like Field & Stream (outdoor gear) and Top Flite (golf equipment). Inventory spans footwear, apparel, backpacks, sleeping bags, tents, fishing rods, climbing holds, and team sports equipment. The outdoor section occupies roughly one-third of the floor space and emphasizes day-hiking and camping supplies rather than technical mountaineering or backcountry gear. Selection is deeper in popular categories like running shoes and lightweight jackets than in niche items like ice axes or specialized water-sports equipment.
Expect to pay full retail or near-full retail across most categories. A Columbia rain jacket typically retails between $110 and $180; The North Face fleece pullovers range from $80 to $130. Hiking boots from established brands like Merrell or Salomon start around $120 and reach $200 for premium models. The store runs frequent sales on clearance outdoor apparel and end-of-season inventory; timing your visit around Labor Day or late January can yield 30-40% markdowns on select items. Verify current promotions by phone or website, as deals rotate weekly.
The store accepts returns within 60 days with a receipt, or within 30 days with a credit card. This policy matters when testing whether a new pair of hiking boots truly fits after a trial wearing.
DICK'S operates as a broad-assortment generalist, which makes it useful in specific situations but limits it in others. REI, the outdoor co-op operating in Oklahoma City, offers deeper expertise, a rental program for backpacks and tents, and a community-focused model that DICK'S does not match. REI membership (annual fee) also grants dividends on purchases. If you already know exactly what you need and want the fastest checkout, DICK'S wins on convenience and parking. If you are new to hiking or climbing and want advice from someone who actually climbs, REI's staff model serves you better.
Local independent shops like Bass Pro Shops at Bricktown carry outdoor sections, but Bass Pro emphasizes fishing and hunting more heavily; its hiking and camping selection is smaller than DICK'S. Walmart and Target stock basic outdoor basics (sneakers, cheap tents) at lower prices but with minimal quality control and no fitting expertise.
DICK'S works best for team sport athletes restocking cleats or uniforms, runners buying their fifth pair of a shoe model they already know, and casual outdoor enthusiasts buying a beginner tent or entry-level backpack. Parents outfitting kids for sports leagues find the selection and return policy reassuring. Experienced backpackers, climbers, or ultralight hikers will find the selection limiting; the store stocks Coleman camp stoves and Coleman coolers but not liquid-fuel or canister-based stoves that serious backcountry users prefer. The fishing section skews toward popular species and generic tackle rather than rare flies or regional specialties.
Parking is straightforward; the store sits in a suburban shopping center with ample lot space. On weekday afternoons, the store is quiet and easy to navigate. Saturdays, especially in spring and fall, draw heavier crowds. Staff availability for fitting assistance varies by time and department; shoe and apparel fitting is generally available, though you may wait 10-15 minutes on busy weekend mornings. The dressing room is well-stocked and self-service. Checkout lines move quickly during off-peak hours; late mornings on weekdays are ideal.
The store operates seven days a week; standard hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday. Confirm these hours by phone before a special trip, as retail hours shift seasonally. The location is accessible by car; public transit options are limited. The store does not offer online order pickup at this location, though you can purchase online and have items shipped.
DICK'S fills a practical gap in Oklahoma City's retail landscape for athletes and outdoor enthusiasts who value selection breadth and retail convenience over specialized expertise and tailored advice.
