DICK'S House Of Sport in Oklahoma City: where serious athletes and casual gear shoppers find different things
DICK'S House Of Sport is a 40,000-square-foot flagship location on the north side of Oklahoma City that functions as part sporting goods superstore, part experiential retail space, and part athletic brand showcase. Unlike the smaller DICK'S locations elsewhere in the metro, this one anchors the sporting goods category with dedicated zones for footwear fitting, team sports, outdoor equipment, and fitness gear under a single roof.
What DICK'S House Of Sport actually is
The store opened as a reimagined format from the parent company, positioning itself between a traditional big-box sporting goods retailer and a specialty athletic shop. It carries national brands including Nike, Adidas, The North Face, Columbia, and Yeti alongside house-label lines. The layout divides into clear departments rather than one open floor, so a customer buying hiking boots does not navigate through rows of apparel to find them. Footwear occupies a central zone with fitting stations; outdoor gear clusters with backpacks and camping equipment; team sports has its own wing. The store also stocks performance fitness equipment and recovery products at price points ranging from budget-friendly to premium.
Footwear fitting, brands, and pricing
The footwear section includes a gait analysis tool and fitting stations staffed during business hours. A basic pair of running shoes from Nike or Adidas typically runs $110 to $150, while premium trail or winter boots from brands like Merrell or Salomon range from $140 to $220. Team sport cleats and specialty athletic shoes cost $80 to $180 depending on brand and sport. The store does not charge for fitting analysis; staff are trained to watch your stride and recommend shoes matching your foot type and use case. Pricing is generally in line with national DICK'S locations and does not undercut online retailers significantly, so the value here is the in-person fitting rather than the price.
How it compares to other Oklahoma City outdoor gear options
REI Co-op, located at Quail Springs Mall, operates as a membership cooperative with annual dues ($20 to $135 depending on membership tier) and sells primarily outdoor and hiking gear with less emphasis on team sports and general athletic wear. REI's prices run higher, especially on technical outdoor equipment, but members receive annual rebates and dividends. Academy Sports + Outdoors on Meridian Avenue offers lower price positioning on athletic wear and team gear but carries fewer premium outdoor brands and does not provide fitting services. DICK'S House Of Sport sits between them: better selection and fitting service than Academy, lower prices and broader category coverage than REI, and it does not require membership.
Who this store suits and who it does not
The store works well for someone buying running shoes, hiking boots, or team sport gear who values trying things on and getting staff guidance before committing. Parents outfitting kids for sports, cyclists building gear collections, and fitness enthusiasts will find inventory depth. It does not serve customers looking for ultra-specialized mountain climbing gear (REI carries more technical lines) or bargain-hunting shoppers willing to skip fitting and analysis. If you need something quickly at 9 p.m., you are also out of luck, since evening hours are limited.
What the first visit involves
Walk straight to the department matching your need. Footwear fitting takes 10 to 15 minutes if staff are available; arrive during midday or early evening to avoid peak morning hours when fitting stations run busier. For outdoor gear like backpacks or tents, staff can explain features and weight differences, though they will not undertake a two-hour gear consultation. Checkout runs standard retail speed; the store accepts major credit cards and DICK'S rewards memberships, which offer point accumulation and occasional member-only sales.
Hours, parking, and logistics
The store operates Monday through Saturday, 9 a.m. to 9 p.m., and Sunday, 11 a.m. to 7 p.m. (confirm hours before visiting, as retail schedules shift seasonally). Parking is abundant in the surrounding lot, with dedicated spaces near the main entrance. The location sits north of downtown, accessible by car along Meridian Avenue. Public transit is limited, so a car is necessary to reach it.
DICK'S House Of Sport fills a practical gap in Oklahoma City retail: it carries enough selection and brand depth to be the first stop for runners, hikers, and team sport players, and it backs inventory with actual fitting expertise rather than self-service browsing alone.
