The Social Project in Oklahoma City: Full-Service Marketing for Local B2B and Startups

The Social Project is a marketing agency in Oklahoma City specializing in social media strategy, content creation, and paid advertising for B2B companies and early-stage startups. The firm operates on retainer and project bases, scaling services to match client budget and growth stage, and competes directly with larger regional agencies and freelance operators by offering hands-on strategy rather than template-driven execution.

What The Social Project actually is

The Social Project functions as a mid-scale marketing shop positioned between solo freelancers and regional agencies. The firm handles strategy development, content calendar management, paid social campaign setup and optimization (primarily Facebook, Instagram, and LinkedIn), copywriting, and basic graphic design. The team works primarily with Oklahoma City-based B2B service providers, SaaS startups, and professional service firms looking to build audience and lead flow through owned and paid channels. The agency does not offer web development, video production, or public relations as core offerings, making it a fit for clients who need focused social execution rather than full-funnel branding work.

Services and retainer structure

The Social Project offers two engagement models: retainers and project-based work. Retainer clients typically commit to a monthly fee starting around $1,500 for baseline social management (content posting, community response, monthly reporting) and scaling to $3,500 to $5,000 per month for strategy, paid campaign management, and optimization. Project work runs from $2,000 for a single-month campaign audit or content calendar build to $8,000 to $15,000 for a three-month paid media sprint with dedicated optimization. Pricing varies based on audience size, posting frequency, and paid spend; prospective clients should request a scoped proposal to confirm current rates.

Retainer clients receive a monthly strategy call, content calendar review, and performance dashboard. Paid media work includes campaign setup, A/B testing, and weekly performance adjustments. The agency does not lock clients into long-term contracts; most retainers operate month-to-month after an initial three-month commitment.

How The Social Project compares to other Oklahoma City marketing options

Oklahoma City's marketing landscape splits into three tiers. Large regional agencies like those operating from Dallas or Tulsa offer enterprise-level service, dedicated account teams, and integrated creative production but charge $5,000 to $10,000 monthly minimums and may prioritize bigger clients. Freelance operators and solo practitioners, often found through Upwork or local networks, charge $25 to $75 per hour and excel at execution but lack formal strategy frameworks and struggle with continuity during absences.

The Social Project occupies the middle ground: it has a stable team (not a solo operator), offers documented strategy and process, and charges less than regional agencies while providing more structure than freelancers. Choose a larger agency if your firm needs video production, PR, or integrated branding; choose a freelancer if your budget is under $1,000 monthly and you need simple posting. Choose The Social Project if you need strategy paired with hands-on execution and want to build a recurring relationship with a local firm that understands Oklahoma City's professional services market.

Who it suits and who it does not suit

The Social Project is built for B2B service firms (accounting, consulting, staffing, legal), SaaS and software companies, and professional practices seeking consistent lead generation through social channels. It works best for firms with clear target audiences, a 6 to 12-month runway, and realistic expectations about organic reach. The agency suits companies that want strategy involvement rather than just content posting.

The firm is not the right fit for e-commerce brands relying primarily on conversion or influencer-driven product marketing, consumer packaged goods companies, or firms that need rapid high-volume video content. It is also not ideal for companies unwilling to allocate internal resources to content input or feedback; the retainer model assumes clients will contribute product updates, testimonials, or strategic direction.

What the first visit involves

Initial consultation is typically a 30-minute discovery call (free) during which the agency asks about your current social presence, marketing goals, budget, and competitive context. The call covers what platforms you currently use, what past campaigns have worked, and what you want to achieve in the next 12 months. Based on that conversation, The Social Project sends a scoped proposal including recommended services, fees, and a timeline. Retainer clients begin with a strategy session (typically 2 to 3 hours) to audit existing accounts, research competitor activity, and draft a three-month content and paid media plan. Project clients begin immediately with the agreed-upon scope.

Hours, location, and logistics

The Social Project operates Monday through Friday during standard business hours. The firm is based in Oklahoma City and works with clients primarily via video call, email, and shared project management tools; on-site meetings are available but not required. The agency accepts new clients on a rolling basis but typically works with a limited client roster to ensure retainer accounts receive consistent attention. Response time to client requests averages 24 hours during business days.

The Social Project anchors Oklahoma City's mid-market marketing tier by combining strategy discipline with accessible pricing and genuine local expertise in the service-sector clients that dominate the region's economy.