NuMust in Oklahoma City: Digital Marketing Agency Focused on Local B2B Growth

NuMust is a full-service digital marketing agency based in Oklahoma City that specializes in SEO, paid search, and web design for mid-market B2B companies across the South and Midwest. The firm operates on retainer models ranging from $2,500 to $15,000 per month, with no project-only work, and serves roughly 40 active clients at any given time, keeping account loads manageable enough that clients work directly with strategists rather than account coordinators.

What NuMust Actually Does

NuMust handles three core service lines: search engine optimization (organic Google visibility), Google Ads and Bing management, and website design and rebuild. The agency does not offer social media management, content writing as a standalone service, or brand strategy consulting. Its positioning is narrow by design. The team assumes clients already have a basic marketing function in-house or outsource copywriting separately; NuMust plugs into that structure to drive measurable traffic and leads through search channels. This matters because many Oklahoma City agencies market themselves as "full service," which often means they deliver partial work across many disciplines. NuMust's constraint makes it clear what you are and are not buying.

The firm was founded in 2015 by two former Google Ads specialists and has remained at roughly eight employees (five strategists, two developers, one operations hire) for the past four years. Staying small is intentional; leadership has turned down larger retainers and rebuffed acquisition interest to avoid the overhead and account-management friction that comes with rapid growth.

Services and Retainer Tiers

NuMust pricing breaks into three bands:

Starter (typically $2,500 to $4,500 per month): Google Ads management only, usually for B2B service companies (plumbing, HVAC, staffing, accounting) operating in a single state. Includes campaign setup, bid management, weekly performance review, and monthly strategy calls. No SEO or web work.

Growth (typically $5,000 to $9,000 per month): Combination of Google Ads and SEO. The SEO portion includes technical audits, on-page optimization, internal linking strategy, and monthly reporting. No website redesign included unless the existing site has severe technical problems blocking crawlability.

Scale (typically $10,000 to $15,000 per month): All of the above plus website design, redesign, or rebuild. Website projects typically run 8 to 16 weeks depending on complexity and content readiness on the client side. This tier is for companies with conversion problems rooted in outdated or poor-performing site architecture, not minor cosmetic updates.

Retainers lock in for 12 months; early termination carries a two-month fee penalty. All tiers include monthly reporting via Google Data Studio dashboards showing traffic, leads, cost per lead, and revenue attribution where the client has integrated CRM data with Google Analytics. Reporting cadence is monthly; strategy calls run biweekly on Starter and Growth, and weekly on Scale.

Verify current pricing by contacting the agency directly, as retainer minimums shift slightly with market conditions and staffing capacity.

How NuMust Compares to Other Oklahoma City Marketing Options

Versus local agencies offering SEO and paid search: Agencies like Pixel Jar (Oklahoma City-based, broader service menu including social and video) and Elevate Digital (Tulsa-based, similar scope) charge comparable retainers but typically handle larger account rosters and assign work to junior staff or agencies-of-agencies partners. NuMust differentiates on account depth: your retainer goes to the same strategist month to month, and that person has direct access to the founders for strategy decisions. Trade-off: NuMust does not offer video, social, or PR, so a client needing integrated campaigns will still need other vendors.

Versus in-house hiring: Building a skilled SEO and Google Ads team in-house costs $80,000 to $140,000 annually per hire, plus benefits and turnover risk. A $5,000-per-month NuMust retainer ($60,000 annually) buys fractional access to two or three specialists without employment overhead. The downside is reduced control and a waiting period if NuMust is at capacity.

Versus freelancers on Upwork or local solo practitioners: Retainers with individuals are often cheaper ($1,500 to $3,000 per month) but lack continuity when the freelancer is unavailable, often miss SEO and paid-search integration, and provide little accountability for results. NuMust's minimum retainer is higher, but the firm carries E&O insurance, offers a contractual performance baseline (no guaranteed rankings, but documented optimization and monthly reporting), and has enough staff that vacations or illness do not halt work.

Choose NuMust if you want deep, consistent account management and have decided that SEO and paid search are your priority channels. Choose a full-service agency if you need social or video production bundled in. Choose a freelancer only if cash flow is extremely tight and you can tolerate sporadic attention.

Who NuMust Suits and Who It Does Not

Good fit: B2B companies with sales cycles longer than 30 days, decision-making that involves research, and customers who use Google to evaluate options. Examples include staffing firms, industrial suppliers, accounting practices, engineering consultants, and software-as-a-service businesses targeting other companies. These organizations benefit most from NuMust's depth in search channels.

Poor fit: E-commerce companies (paid search and SEO are necessary but not sufficient without strong email and retention strategies that NuMust does not manage), consumer brands relying on Instagram or TikTok, and companies that have not yet defined their target customer or value proposition. NuMust assumes you know who you are selling to; they refine how you reach those people.

What the First Engagement Involves

Discovery calls typically take two weeks. NuMust sends a discovery questionnaire covering current website traffic, sales funnel, existing marketing spend, and competitive landscape. A strategist then reviews your Google Analytics (or sets it up if absent), audits your website for technical SEO issues, and checks your current Google Ads account if one exists. The initial proposal includes a 30-day roadmap (keyword targets for SEO, proposed Google Ads structure, and website priorities if applicable) and a breakdown of which work happens in month one versus later months. Onboarding assumes you have Google Analytics 4 connected and can provide CRM or sales data if you want revenue attribution in reporting. If neither exists, NuMust can facilitate setup, but that typically adds 2 to 4 weeks.

Hours, Location, and Logistics

NuMust operates from a shared office space in Midtown Oklahoma City but requires no in-person meetings. All work is remote-first, with strategy calls conducted via Zoom. Business hours are 9 a.m. to 5 p.m. Central Time, Monday through Friday. Slack communication is included in all retainers for non-urgent questions; response time is typically under 24 hours.

The firm serves clients across Oklahoma, Texas, Kansas, Missouri, and Arkansas; it does not restrict geography but does not have dedicated staff for national campaigns.

NuMust has earned its position in Oklahoma City's professional services landscape by refusing to chase scale at the expense of work quality and by maintaining transparency in what it does and does not do.