Back To You Marketing in Oklahoma City: Full-Service Creative and Strategy for Local Brands

Back To You Marketing is a full-service creative agency in Oklahoma City that handles brand strategy, digital advertising, content production, and campaign management for mid-market companies and nonprofits across Oklahoma. The firm operates on a retainer model and works across industries including healthcare, retail, hospitality, and professional services.

What the agency actually does

Back To You Marketing combines in-house creative direction, copywriting, and media buying rather than outsourcing to separate vendors. The team produces website design, paid social media campaigns, email marketing sequences, video production, and brand identity work. Projects typically begin with a strategy phase where the agency audits the client's current market position, competitor activity, and audience before recommending a specific mix of tactics. The retainer structure means clients pay a monthly fee to access ongoing strategy, execution, and optimization rather than paying per project.

Services and pricing

The agency structures engagements in three tiers. The foundation package, around $2,000 to $3,500 monthly, covers strategy consultation, social media management on two platforms, and monthly reporting. Mid-tier retainers run $4,000 to $7,000 monthly and add paid advertising management (typically $1,500 to $3,000 in monthly ad spend), content calendar development, and email marketing setup. Custom packages above $7,000 monthly include video production, website redesign, brand identity development, or dedicated account management for complex campaigns. Project-based work is available but uncommon; the agency prefers retainers because sustained relationships produce better results than one-off deliverables. Verify current pricing by contacting the firm directly, as rates adjust based on scope and industry.

How it compares to other Oklahoma City marketing firms

Back To You Marketing differs from larger national agencies (which typically require $10,000+ monthly minimums and longer contracts) and from freelance specialists who handle single disciplines like social media or SEO alone. Locally, firms like Gauge Marketing and Sideways8 also offer full-service retainers in the $3,000 to $8,000 range but tend to emphasize either digital-first strategies or traditional media integration. Back To You's strength lies in video production capability and brand storytelling for mid-market clients who need polish without enterprise-level pricing. Choose Back To You if you want integrated creative services and video production under one roof; choose a specialized SEO firm if organic search dominance is your only goal; choose a freelancer if you need one discipline handled affordably on a project basis.

Who it suits and who it does not suit

Back To You works best for established companies with $500,000 to $5 million in annual revenue that recognize marketing as an ongoing investment rather than an expense to minimize. Nonprofits seeking consistent brand presence and campaign support also fit well. The agency is less suitable for startups with minimal budgets, for companies that need only one-time deliverables, or for enterprises with internal marketing teams that need only specialized subcontracting. If your primary need is SEO or paid search at scale, a dedicated performance marketing firm may serve you better.

What the first engagement involves

Initial conversations focus on your business model, current marketing activity, and goals for the next 12 months. The agency typically requests access to existing brand materials, website analytics, and competitor information. A strategy proposal follows, usually within one to two weeks, that maps recommended services to your budget and objectives. Once a retainer is signed, onboarding includes kickoff meetings with your team, access to project management tools, and a content calendar. Most clients see strategic recommendations in the first month and campaign results within 60 to 90 days.

Hours and logistics

Back To You Marketing operates from a central Oklahoma City location. Business hours are 9 a.m. to 5 p.m. Monday through Friday. Remote meetings are standard; in-person strategy sessions occur on request. Contact the agency directly to confirm current hours or schedule a consultation.

Back To You fills a specific niche for Oklahoma City businesses that need sustained creative output without national-agency pricing or internal marketing overhead. The retainer model works because consistent execution beats sporadic campaigns.