Urban Flooring in Oklahoma City: Hardwood, Tile, and Luxury Vinyl in Midtown
Urban Flooring is an independent flooring retailer and installation company on N.W. 23rd Street in Oklahoma City's Midtown district, handling residential and light commercial projects across the metro area. It stocks hardwood, engineered wood, luxury vinyl plank, ceramic and porcelain tile, and laminate, with in-house measurement and installation rather than subcontracting work.
What Urban Flooring actually is
Urban Flooring operates as a showroom-and-install model typical of mid-sized independent flooring shops: you select material on-site, the company measures your space (no charge), and its crew handles installation. The shop does not install carpet. It focuses on homeowner remodels and smaller commercial jobs, not builders or multi-unit projects. The space is modest, designed for browsing samples and consulting with staff rather than a full design experience.
Materials and price positioning
Hardwood starts around $6 to $8 per square foot installed for domestic species like oak; engineered hardwood runs $4 to $6 installed and resists moisture better in kitchens and basements. Luxury vinyl plank ranges from $3 to $5 installed for mid-range commercial-grade products; high-end LVP with texture mimicking real wood goes $5 to $7. Ceramic tile is $2 to $4 per square foot; porcelain tile (more durable, less porous) runs $3 to $6. Laminate costs $2 to $4 installed. These figures reflect 2024 pricing but material costs fluctuate; confirm current quotes before committing. Installation labor is typically quoted as part of a total per-square-foot price rather than separated.
How Urban Flooring compares to other Oklahoma City options
Shaw Floors (a big-box competitor on N.W. Expressway) carries similar materials at comparable price points but emphasizes speed and volume; expect less personalized consultation and faster timelines if you are ready to order immediately. Flooring America franchises scattered across OKC tend to have broader financing options and occasional promotional discounts but often use external installers, meaning scheduling and quality hinge on third-party crews. Local carpet-focused shops like Tulsa-based companies rarely stock tile and LVP in depth. Urban Flooring's advantage is that in-house installation gives you one contact for problems and faster scheduling for small jobs; it suits homeowners who value consistency and a single point of accountability. Choose a big-box competitor if you want same-week ordering and are comfortable with standard financing; choose Urban Flooring if your project is smaller than 1,000 square feet or you need flexible scheduling and direct communication with installers.
Who it suits and who it does not suit
Urban Flooring works best for single-room or whole-home updates in houses and small offices where the property owner wants a straightforward, local transaction. It suits budget-conscious renovations (luxury vinyl and laminate are affordable) and mid-range upgrades (quality hardwood and porcelain). It does not suit large commercial developments, builders requiring quick material sourcing across dozens of projects, or customers needing extensive design services and 3D visualization. It also does not serve anyone committed to one brand only; stock rotates and specialty products require lead time.
What the first visit involves
Walk in with approximate square footage or a floor plan. Staff will discuss foot traffic, moisture exposure, and aesthetic preference, then show samples. If you choose a material, they schedule a free in-home or on-site measurement (usually within a week). They quote labor and material together and require a deposit before scheduling installation. Typical turnaround from measurement to install date is two to four weeks depending on material availability and crew load. They do not offer virtual consultations.
Hours, parking, and access
Urban Flooring is open Monday through Friday, 9 a.m. to 5 p.m., and Saturday, 10 a.m. to 2 p.m.; closed Sunday. Parking is on-site in a small lot shared with neighboring Midtown businesses. Verify holiday hours before visiting. The showroom is ground-level with step-free entry.
Urban Flooring fills a local gap for homeowners who want faster decisions and direct relationships with installers, making it a practical choice for straightforward OKC renovations.
