Direct Colors in Oklahoma City: Custom Paint and Stain for Residential Flooring
Direct Colors is a specialty paint and stain supplier for hardwood and concrete flooring, serving contractors and homeowners across the Oklahoma City metro with products engineered for high-traffic surfaces. Located on the north side, it stocks finishes from major manufacturers alongside a selection of application tools and primers, positioned between big-box retailers and dedicated floor refinishing shops.
What Direct Colors actually is
The business functions as a contractor-focused distributor rather than a general paint store. Its inventory centers on floor-grade polyurethanes, water-based stains, epoxy systems for concrete, and related prep materials. The customer base skews toward remodelers and floor specialists, though walk-in homeowners planning DIY refinishing are accommodated. It does not sell unfinished hardwood itself, nor does it install or sand floors.
Product range and pricing
Direct Colors carries polyurethane topcoats (oil-based and water-based), wood stains in 30-plus colors, epoxy and polyaspartic coatings for concrete, primers, and sealers. Price tiers reflect contractor volume: a gallon of quality water-based polyurethane ranges from $55 to $80, depending on sheen and brand. Oil-based finishes run $45 to $70 per gallon. Concrete epoxy systems typically cost $120 to $200 per gallon. Most products are sold by the quart or gallon; bulk pricing applies to 5-gallon containers. Confirm current prices by phone, as manufacturer pricing shifts seasonably.
The store also stocks application supplies: foam brushes, microfiber rollers, floor buffers, dust masks, and drop cloths. A roller and brush set runs $15 to $35; these are priced below hardware chains for contractor-volume customers.
How Direct Colors compares to other Oklahoma City options
Home Depot and Lowe's stock floor finishes on the shelf, with lower per-unit prices on entry-level polyurethanes ($30 to $50 per gallon) but limited shade selection and no staff expertise in floor application. Those retailers suit homeowners buying one or two gallons for a closet or small room.
Specialty floor-finishing suppliers like those attached to large sanding-and-refinishing companies typically sell products only to their own crews, not to the public. Direct Colors fills the gap for contractors and serious DIYers who need professional-grade materials without buying a full floor contractor's services.
Local paint wholesalers (Benjamin Moore dealers, for instance) stock general-purpose paints but carry fewer floor-specific products and lack the depth of epoxy and concrete coatings that Direct Colors maintains.
Choose Direct Colors if you are refinishing hardwood with a contractor or tackling a DIY project where you want staff guidance on sheen selection and application. Choose a big-box store if you need one quart of basic finish and price is the only concern. Choose a specialty floor company if you want the sanding, staining, and finishing done end-to-end.
Who it suits and who it does not suit
Direct Colors works well for hardwood floor contractors (its core customer), homeowners hiring a contractor (who will specify products), and experienced DIY refinishers comfortable with brush-on application and drying times. Customers refinishing concrete with epoxy also find the product depth here uncommon in Oklahoma City.
It does not suit customers seeking site visits or design consultation; staff can advise on product selection but do not assess floors or recommend finishes based on home layout. It is not set up for small one-time repairs like touch-ups; buying a quart for a scratch is possible but expensive per ounce. It also does not stock pre-finished flooring or carpet.
What the first visit involves
Walk-in customers should bring a photo or sample of the wood they are finishing and know whether they want oil-based or water-based finish (water-based dries faster and has lower odor; oil-based levels better and hides application marks more easily). Staff will match sheen options and explain coverage rates. Contractors often call ahead to reserve stock of specialty colors. Expect to spend 15 to 30 minutes selecting products and discussing application if you are new to floor finishing.
Hours, parking, and logistics
Direct Colors operates Monday through Friday, 7 a.m. to 5 p.m., and Saturday 8 a.m. to 2 p.m.; it is closed Sunday. The location has a small parking lot with room for contractor trucks. Verify hours by phone before a visit, as seasonal staffing occasionally shifts weekend hours. The address and phone number can be found through the Oklahoma City Better Business Bureau or a local contractor referral.
Direct Colors serves the floor-finishing trade in Oklahoma City because it pairs product depth contractors depend on with walk-in access homeowners rarely find elsewhere.
