Reno Dick Sportswear in Oklahoma City: Technical Running and Trail Gear in Midtown
Reno Dick Sportswear is an independent athletic retailer on NW 23rd Street that stocks technical running shoes, trail footwear, and performance apparel, with a focus on fit and function over fashion. The shop serves runners and outdoor athletes who need precise shoe selection and genuine product knowledge rather than mall-store volume sales.
What Reno Dick Sportswear actually is
The store operates as a specialized running and trail sports retailer, not a general sportswear chain. Its inventory emphasizes shoes from brands like Brooks, Salomon, La Sportiva, and Merrell, alongside moisture-wicking tops, shorts, and socks from technical lines. The space is modest and staff-driven, oriented toward customers who want to discuss gait, mileage, and terrain rather than browse racks passively. It functions as the kind of shop where the employee has run 100 miles themselves and can talk about what works on rocky trails or concrete for someone with pronation issues.
Shoes, apparel, and fitting services with no markup on complexity
Reno Dick carries running shoes at $120 to $180 per pair, trail shoes at $130 to $200, and everyday athletic apparel (shorts, tights, shirts) from $25 to $80. The shop does not charge extra for fitting consultations; staff will watch you walk or run (sometimes on the pavement outside) and recommend based on your actual gait, not a computer scan. Custom insole fitting or orthotics referrals are available if needed, and the staff can discuss trade-offs between cushioning and responsiveness without steering you toward the highest-priced option. Socks and accessories (gels, chafing balms, small gear) run $8 to $25. Prices are consistent with national specialty running retailers; you will not find the items cheaper online unless there is a sale, and returns are accepted within 30 days with receipt.
How it compares to other Oklahoma City sportswear options
Dick's Sporting Goods, with locations across the metro, stocks running shoes from major brands but relies on automated fit systems and rotating staff with minimal distance-running background. Their shoe selection is broader in volume but narrower in technical depth; they excel if you need a soccer cleat or baseball glove same-day but lag if you are training for an ultramarathon. Academy Sports carries basic athletic wear and shoes but does not specialize in trail or technical running gear. Reno Dick's edge is staff expertise and curated inventory; you trade breadth for precision. Choose Dick's if you need quick, wide selection. Choose Reno Dick if you have a specific injury history, a favorite brand, or a race goal and want to talk through gear for 20 minutes without pressure.
Who it suits and who it does not
The shop suits recreational and competitive distance runners, trail athletes, and anyone with foot issues who has been fit poorly elsewhere. It suits people who buy shoes every 300 to 500 miles and want consistency. It does not suit casual gym-goers looking for generic athletic shoes, fashion-conscious shoppers prioritizing brand logos, or parents buying kids' sneakers on a budget. It also does not suit someone who wants to drop in, grab a shoe off the shelf, and leave in five minutes; Reno Dick's strength requires time.
What the first visit involves
Expect to spend 30 to 45 minutes if you are new to the shop or uncertain about your shoe category. Staff will ask about your running surface (road, track, trail), weekly mileage, injury history, and race or training goals. They may watch you walk or lightly jog outside to assess your stride. Based on that conversation, they will narrow recommendations to two or three shoes in your price range and let you try them on, walk in them, and decide. You will leave with shoes you can run in that same day, not a mail-order situation. If you are returning for a second pair or a known shoe, check-in is faster.
Hours, parking, and access
Reno Dick Sportswear is located on NW 23rd Street in Midtown and is typically open Tuesday through Saturday, 10 a.m. to 6 p.m., with reduced or closed Sunday and Monday hours (verify current schedule by phone before a visit). Street parking is available directly outside and in nearby lots; the location is not in a large shopping center, so you are not competing for spots. The shop is wheelchair accessible.
Reno Dick earns its place in Oklahoma City's retail landscape because it does one thing precisely and staffs it with runners who have actually logged the miles in their own shoes.
