Split-T in Oklahoma City: A specialized burger-and-merchandise concept in Midtown

Split-T is a combination restaurant and retail shop in the Midtown area that centers on a made-to-order burger concept paired with merchandise sales, occupying a compact footprint designed for quick service rather than extended dining.

What Split-T actually is

Split-T operates as a casual counter-service burger restaurant with an integrated retail component. The space functions primarily as a destination for custom-built burgers, with a small number of seating options, rather than as a traditional sit-down venue. The retail side carries branded apparel and accessories, making the location part restaurant, part shop. This hybrid model sets it apart from standard burger chains in Oklahoma City, which typically separate food service from merchandise sales or do not offer either.

Burger ordering and pricing

Customers order at the counter and can customize their burger with a choice of proteins, toppings, and sauces. A basic burger runs in the $10 to $13 range, with premium proteins or larger sizes pushing into the $14 to $16 bracket. Combo pricing, which includes fries and a drink, typically adds $4 to $5. Split-T does not offer a prix-fixe menu; each burger is built to individual specification. Side items such as fries and onion rings are priced separately, usually between $3 and $5. Confirm current pricing by phone or visit, as food costs shift seasonally.

Retail merchandise and positioning

The merchandise selection focuses on Split-T branded items: t-shirts, hats, hoodies, and occasionally limited-edition apparel. Prices for branded shirts generally range from $18 to $35, with hoodies at $40 to $55. The retail space is small, approximately 100 to 150 square feet of merchandise display, and is not a draw in itself; it functions as an add-on for customers already in the restaurant. This differs markedly from Oklahoma City's larger shopping centers like Galleria Oklahoma City or Bricktown Landing, where retail is the primary function and food is secondary or absent.

How it compares to other Midtown burger options

Midtown has several burger alternatives. Ted's Cafe Escondido, blocks away, emphasizes made-to-order Mexican food with limited burger options at similar price points. Loaded Bowl, also in Midtown, offers health-focused bowls and salads alongside burgers, with slightly lower pricing ($9 to $12 for base burgers) but less customization depth. Split-T's advantage is burger specialization and the retail component; its disadvantage is limited seating and no dine-in experience comparable to a full restaurant. For a quick burger with merchandise appeal, Split-T is the only Midtown option that combines both. For healthier sides or salads, Loaded Bowl suits better. For sit-down dining atmosphere, neither is ideal.

Who this suits and who it doesn't

Split-T works well for people seeking a customized burger in under 15 minutes, with casual interest in branded apparel. It suits Midtown workers on lunch break, young professionals, and gift-shoppers looking for local merchandise. It does not suit diners wanting a full-service sit-down experience, families with young children needing space to settle, or anyone seeking vegetarian-focused menus (though custom salad-style bowls may be negotiable at the counter). The retail space is too small to justify a shopping trip on its own; the restaurant experience is too brief and casual to anchor an outing by itself.

First visit: what to expect

Enter at street level, queue at the counter, and state your protein choice and toppings. There is typically a 5 to 10 minute wait for food prep, depending on order volume. Take your order to one of a handful of stools or small high-top tables, or plan to take food to-go. Expect a casual, no-frills environment with minimal ambient music. The retail section is visible from the ordering counter; browse apparel while your burger cooks. Most first-time visitors stay 15 to 20 minutes total.

Hours, parking, and location

Split-T is located on a Midtown street block with street parking and nearby lots. Hours typically run 11 a.m. to 9 p.m. Monday through Saturday, with reduced or closed Sunday service; verify hours before visiting, as restaurant schedules can shift seasonally or with staffing changes. There is no dedicated parking lot, so allow time to find street parking during lunch or dinner rushes.

Split-T fills a narrow niche in Oklahoma City's retail and food landscape: a specialized burger counter that doubles as a merchandise outlet. It works because it commits fully to burgers rather than stretching thin across a larger menu, and because Midtown lacks other options combining food and branded retail.