DSW in Oklahoma City: Designer Shoes at Full Retail Price with a Return-Friendly Model

DSW is a national chain shoe retailer stocked with mid-range to premium branded footwear across men's, women's, and children's categories, located in Edmond at The Shops at Northpointe. The store carries 500+ shoe styles at any given time, with brands like Nike, Cole Haan, Steve Madden, Naturalizer, and Johnston & Murphy, and positions itself as a one-stop destination where shoppers can browse multiple price points without visiting separate specialty stores.

What you'll find and price ranges

DSW's inventory splits roughly into three tiers. Entry-level fashion and casual shoes (brands like ALDO, Skechers, Madden Girl) run $40 to $80. Mid-tier designer and performance brands (Nike, Adidas, Coach, Clarks) typically fall between $80 and $150. Premium lines (Cole Haan, Allen Edmonds, Sam Edelman, ECCO) sit in the $150 to $250 range, with occasional styles exceeding $300. The store's VIP loyalty program offers members 5% back on purchases and early access to sales. Sale sections are restocked weekly and often hold inventory that has moved slowly rather than true seasonal clearance, so discounts rarely exceed 30% off original retail.

Shoe repairs (heel replacement, sole repair, shoe stretching) are available through a third-party vendor at the Northpointe location; turnaround is typically one week, and prices start around $20 for heel work and $35 for sole repair. The service does not cover damage from wear and tear, only structural repair.

How DSW compares to other Oklahoma City shoe retail

Oklahoma City residents can buy shoes at conventional department stores (Dillard's, Macy's) where shoe selection is smaller but prices occasionally dip lower during store-wide promotions. Target and Walmart stock affordable everyday shoes ($20 to $60) in limited style variety. DSW's advantage is depth: a shopper seeking a specific Cole Haan oxford or ECCO sandal in multiple colors and widths will find more options here than anywhere else in the city under one roof. Fleet Feet, an independent running specialty store, focuses on performance footwear and gait analysis; choose that over DSW if you need a serious training shoe with fitter guidance. DSW suits general shopping; Fleet Feet suits runners who want expert fitting.

For outlet-priced designer shoes, Tandy Leather's clearance section occasionally carries marked-down branded footwear, but inventory is unpredictable. DSW's return policy (30 days with receipt, shoes unworn) is more forgiving than most competitor outlets, making it a safer choice if fit is uncertain.

Who this works for and who it doesn't

DSW works for someone who wants a specific name-brand shoe and values the ability to try multiple widths or colors in one visit. It suits professionals buying work shoes (Clarks pumps, Cole Haan loafers) and parents outfitting kids for school. It does not work for bargain hunters (expect full or near-full retail pricing most days), minimalists buying one everyday pair, or those with uncommon shoe sizes (the store carries some extended widths and a limited children's range, but not extreme sizes).

What happens on your first visit

Enter from the Northpointe shopping plaza. The store is organized by gender and product type (casual, dress, athletic, sandals), with a wall of clearance shoes near the back. Staff can access inventory across DSW's network if your size or style isn't on the floor. Fitting is self-service, though employees will bring shoes to a seating area if you ask. The checkout counter is at the front. Total browsing time typically runs 20 to 45 minutes depending on how many styles you try.

Hours and logistics

The Northpointe location operates 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. Sunday. Parking is free and plentiful in the shopping center lot. The store is accessible with one flight of stairs inside; ask staff for assistance if mobility is limited. Verify hours before visiting, as shopping center tenants occasionally adjust weekend schedules.

DSW fills a practical gap in Oklahoma City retail: it offers genuine choice across mid-tier and premium shoes without forcing a trip to Dallas or online ordering. The return policy and range of widths make it a solid option for anyone who has struggled to find one shoe type in local stores.