Victoria's Secret operates a full-line lingerie and intimate apparel store in Oklahoma City's Penn Square Mall, carrying bras, panties, sleepwear, loungewear, and fragrances across multiple price tiers and fit ranges.
The Penn Square location functions as a standard Victoria's Secret retail environment: a mid-size format carrying the brand's complete assortment, from basic cotton basics to specialty bras and seasonal collections. The store occupies roughly 3,000 square feet within the mall's main corridor. Merchandise spans everyday bras starting around $35 to $50, with specialty and premium lines extending into the $65 to $85 range. The store also stocks body care products, sleepwear sets ($40 to $70), and fragrance, making it a one-stop option for basic intimates and gift items rather than a specialized boutique focused on fit or custom work.
The store offers professional fitting services at no charge. Fitters use a soft-measure approach and can advise on size and style within Victoria's Secret's range, which typically runs 32A through 38D in-store, with extended sizes available for special order. Pricing breaks into distinct categories: basics (bras, panties, everyday sets) cluster in the $35 to $55 range; specialty bras (push-up, minimizer, sports styles) run $45 to $75; sleepwear and loungewear range from $40 to $80; and body care (lotions, fragrances) from $18 to $60. The store frequently runs promotions, particularly clearance events at season's end. Prices are consistent across Oklahoma City's location and the broader chain, so savings come through sales timing rather than local variation.
Victoria's Secret occupies a mid-market position in Oklahoma City's lingerie retail landscape. For basics and everyday wear at similar price points, Target (multiple Oklahoma City locations) and Walmart offer considerably cheaper bras and underwear ($15 to $35 per item) but without fitting services or the specialized style range. For high-end or custom-fitted lingerie, The Lingerie Drawer (independently owned, located on NW 23rd Street) specializes in professional fitting, carries luxury brands like Freya and Fantasie, and focuses on problem-solving for fit and comfort, though prices range $60 to $150 per bra. Choose Victoria's Secret for convenient access to name-brand basics and gift sets within a mall environment; choose The Lingerie Drawer if you need expert fitting for specific fit challenges or prefer European specialty brands; choose Target or Walmart if budget is the primary driver. Victoria's Secret fills the middle ground: branded, styled, reasonably priced, and accessible during mall hours without requiring an appointment.
This location works well for shoppers seeking quick, standard purchases (replacement bras, gifts, seasonal loungewear) without fitting complexity, those familiar with Victoria's Secret sizing, and anyone already visiting Penn Square for other retail. It suits gift-buyers looking for recognizable packaging. It does not suit anyone needing extended size ranges beyond standard offerings (sizes above 38D must be special-ordered), those seeking minimalist or specialty brands outside Victoria's Secret's house lines, or customers who prefer independent businesses. Fitting services are available but less in-depth than specialized boutiques.
Walk-in shoppers can browse freely or request a fitter's assistance. Fitters typically approach customers on the floor and offer a sizing check and style recommendations. The fitting room process takes 15 to 20 minutes if you accept help. No appointment is necessary. First-time customers often spend 30 to 45 minutes browsing and trying on. Payment is standard retail (card or cash); the store accepts returns within 30 days with a receipt.
The Penn Square location operates Monday through Saturday 10 a.m. to 9 p.m. and Sunday 12 p.m. to 6 p.m., aligning with mall hours. Penn Square offers free, abundant parking in a climate-controlled garage accessible from multiple mall entrances. The Victoria's Secret storefront faces the main corridor near Dillard's, making it centrally located within the mall. Verify hours before visiting, as seasonal adjustments occur around major holidays.
Victoria's Secret in Penn Square serves as the practical choice for Oklahoma City shoppers prioritizing convenience and brand familiarity over specialized expertise or budget extremes.
