Touch of Gold in Oklahoma City: Custom and Estate Jewelry with In-House Repair

Touch of Gold is a full-service fine and estate jewelry retailer on Oklahoma City's south side that handles custom design, resizing, and repairs on-site, operating at a smaller scale than chain jewelry counters but with pricing and turnaround that compete directly with mall jewelers and independent shops across the metro.

What Touch of Gold actually is

Touch of Gold carries new fine jewelry alongside estate and vintage pieces, with the core distinction being its in-house repair and custom workshop. Unlike big-box retailers or mall kiosks where custom work is sent elsewhere and takes weeks, this shop manages design consultation, fabrication, and alterations under one roof. The inventory spans gold, silver, and gemstone work; the business appeals to customers seeking either pre-owned pieces at lower cost or custom pieces without middleman markup.

Jewelry types and pricing

The shop stocks new 14K and 18K gold rings, bracelets, necklaces, and earrings, with prices ranging from around $300 for basic gold bands to $2,500 or more for multi-stone or custom commissioned work. Estate jewelry prices vary by condition, rarity, and weight; used pieces typically run 30 to 50 percent below retail for comparable new items. Engagement ring settings without stones start near $400; setting a customer's stone into an existing or new band costs $150 to $400 depending on complexity. Ring resizing runs $35 to $75. Custom commissions require an initial consultation to establish design scope and timeline; most custom pieces are quoted individually and completed in 2 to 4 weeks depending on intricacy.

How it compares to other Oklahoma City options

Helzberg Diamonds and Zales (both at The Shops at Penn Square) carry larger new inventories and financing options, but both send custom work to regional labs, extending turnaround to 4 to 6 weeks and removing direct designer interaction. Jewelry stores inside malls also charge higher markups on new goods. Shane Co., the Colorado-based online and showroom retailer with a presence in Oklahoma City, offers competitive new diamond and setting pricing but no estate inventory and no in-house repair shop. Independent jewelers in Midtown and Bricktown focus heavily on custom work but carry minimal estate stock. Touch of Gold's real advantage is the combination of used inventory, repairs, and custom work all completed locally and visibly, making it suited for customers who want to watch the work happen and get a piece finished within weeks rather than months.

Who it suits and who it does not

This shop works well for customers buying estate jewelry as an affordable entry to fine pieces, anyone needing quick repair or resizing before an event, and those commissioning a custom design without the patience or budget for high-end designer jewelers. It also appeals to customers selling or trading gold and jewelry; the shop buys estate lots and scrap. It is less suited to buyers hunting for trendy fashion jewelry, high-end luxury designer pieces (like Tiffany or David Yurman), or anyone wanting instant gratification on a custom piece. It is not a place for costume or fun jewelry; this is functional, investment-grade merchandise.

What the first visit involves

Walk-ins are welcome. A first visit typically involves browsing the display cases, which are organized by type and metal. If shopping for a specific need (resizing, a birthday gift, custom design), staff will sit down and discuss options, materials, and timeline. For estate pieces, expect to spend 10 to 15 minutes examining an item closely with a loupe to assess condition. For custom work, bring a photo, sketch, or verbal description and a budget range; the designer will ask clarifying questions and estimate a timeline. Most custom consultations take 20 to 30 minutes and result in a quote and design sketch before any money changes hands.

Hours, parking, and location

Touch of Gold operates Monday through Saturday, 10 a.m. to 5 p.m., and is closed Sunday. Street parking is available directly in front and along the side; the location is not in a mall or large shopping center, so parking is simple and free. Verify current hours by phone before visiting, as retail hours occasionally shift with staffing.

Touch of Gold fills a practical gap in Oklahoma City's jewelry market by combining used inventory, transparent custom work, and same-shop repairs, making it a credible choice for estate buyers and anyone who wants a custom piece without month-long lead times.