Lulu & Lo's is a custom jewelry studio and retail shop in Oklahoma City that designs and manufactures pieces to order alongside a curated selection of fine jewelry. The business specializes in engagement rings, wedding bands, and statement pieces built from scratch based on client sketches, gemstones, or inspiration images rather than stock inventory.
This is a full-service jewelry design studio, not a showroom with preset displays. The owners work directly with clients to create unique pieces, and the on-site workshop means most custom work stays within Oklahoma City rather than being outsourced to national vendors. The shop carries some ready-made fine jewelry and estate pieces, but the reputation rests on the ability to translate a client's idea into wearable metal and stone.
Custom engagement rings and wedding bands typically begin at $1,500 and scale upward depending on metal choice, gemstone quality, and complexity. The studio works with diamonds, sapphires, moissanite, and other stones; clients can bring their own gemstones or select from inventory. A typical custom ring takes 3 to 4 weeks from design approval to completion.
Beyond engagement jewelry, Lulu & Lo's offers resizing (standard turnaround 1 to 2 weeks), repairs, stone setting, and alterations. The studio also handles custom pieces for anniversaries, heirlooms, and personal commissions. Pricing for non-engagement work varies; resizing on simple bands runs $30 to $75, while complex repairs or custom settings require a consultation.
Fine jewelry available off-the-shelf tends toward contemporary and minimalist designs, priced between $400 and $3,000 for pieces not requiring custom work. Estate jewelry rotates seasonally and is priced individually based on age, materials, and condition.
For custom work, Lulu & Lo's differs from national chains like Kay or Zales, which offer in-house design but with limited personalization and longer turnarounds. Those chains lean toward preset designs and typically charge more for custom modifications. Lulu & Lo's advantage is speed, direct designer collaboration, and the fact that the workshop operates locally.
Against other Oklahoma City independent jewelers, Lulu & Lo's occupies a middle ground. Boutique jewelers focused purely on fine jewelry sales (such as estate dealers) offer curation and expertise but no manufacturing. Chain jewelry repair shops prioritize turnaround and affordability but cannot design from concept. Lulu & Lo's serves clients who want customization without the wait times and markups of national luxury brands.
For resizing and routine repairs, local pawn shops and big-box jewelry repair kiosks are faster and cheaper ($20 to $50 per job), but quality control is inconsistent and the work leaves the shop. Lulu & Lo's charges more but provides accountability and the ability to inspect work before payment.
This is the right choice for engaged couples who have a clear vision but lack a ready-made ring that matches it, or for anyone commissioning a one-of-a-kind piece. It works well for clients who value meeting the designer in person and having hands-on input during the build process. It also suits people repairing or reimagining heirloom jewelry and those seeking custom sizing or alterations on pieces they already own.
Lulu & Lo's does not suit customers who want immediate gratification; custom work takes weeks, not days. It is not cost-optimal for basic resizing or repairs on everyday jewelry, where a quick-service jeweler or pawn shop is faster and cheaper. It is also not designed for bulk purchases, corporate gifts, or high-volume orders.
Most clients start with a consultation, either in-person or by appointment. Bring sketches, images, reference stones, or budget parameters. The designer walks through feasibility, material options, and cost. If proceeding, you will typically place a deposit (often 50% of the estimated total) and agree on a timeline. Progress updates happen via email or phone; some clients are invited back to inspect work mid-process before final completion.
Walk-in browsing of ready-made inventory is possible, though an appointment ensures the designer is available for custom-work discussion and gives you unhurried time.
Lulu & Lo's operates by appointment for custom work and maintains retail hours for general browsing. Specific hours and the street address should be confirmed directly, as jewelry studios sometimes shift their availability seasonally or for design deadlines. Parking is street-side; the shop is located within Oklahoma City's midtown or central areas depending on current location.
Lulu & Lo's succeeds because it closes the gap between big-box efficiency and high-end jewelry houses, delivering custom design and manufacturing without the national markup or anonymity.
