Urbane Home & Lifestyle is an independent furniture retailer in Oklahoma City that stocks contemporary and transitional pieces across living rooms, bedrooms, and dining areas, positioned between big-box chains and high-end design studios in both selection and pricing.
The store carries its own branded line alongside curated third-party manufacturers, with an emphasis on clean-lined sofas, accent chairs, case goods, and home accessories. Unlike Ashley Furniture or Nebraska Furniture Mart, which dominate the regional market with formula-heavy selections, Urbane targets customers who want recognizable quality without the design-by-committee feel of megastores. The inventory leans toward gray, taupe, and neutral palettes, with occasional statement pieces in jewel tones or patterned upholstery. Scale is moderate: the showroom can be toured in 45 minutes without fatigue, and staff typically work by appointment rather than floor traffic alone.
Sofas range from approximately $1,200 to $3,500 depending on fabric, frame construction, and customization. Sectionals run $2,000 to $4,500. Dining tables span $800 to $2,200, and bedroom sets (five-piece) start around $2,800. These figures position Urbane above discount retailers like Wayfair or Article's entry lines but well below independent luxury showrooms such as Circa or high-end designer studios. The store sells both stock pieces (available in 4 to 8 weeks) and custom upholstery orders (12 to 14 weeks typical), a distinction worth clarifying at purchase since many customers conflate the two timelines.
Ashley Furniture HomeStore operates multiple Oklahoma City locations and emphasizes immediate or near-term delivery with financing options; their price ceiling is similar to Urbane's, but the design vocabulary skews more traditional and promotional (frequent sales events create pricing volatility). Nebraska Furniture Mart's sole state location in Omaha and their limited Oklahoma City presence mean they serve road-trip shoppers rather than local convenience. Wayfair and Article serve online-first buyers comfortable with assembly and returns; Urbane's advantage is in-person fabric touch, frame transparency, and local delivery without white-glove fees. For customers wanting designer curation without custom pricing, Room & Board (no Oklahoma City location; nearest is Dallas) remains a reference point online. Urbane occupies the practical middle: local enough for consultation, specific enough in product to avoid feeling generic, and fast enough for buyers on a 8 to 12-week timeline.
Urbane arranges delivery through a third-party logistics partner. Standard delivery to Oklahoma City proper runs $300 to $600 depending on piece size and destination accessibility; white-glove setup (assembly, placement, removal of packaging) adds $150 to $250. This is materially cheaper than Ashley's white-glove tier for comparable pieces and avoids the flat-fee markup common at independent design studios. Delivery windows are typically 2 to 3 weeks from order confirmation for stock items.
Urbane works well for professionals furnishing first homes or move-ups who value a curated selection without the overhead of a design consultation fee. Budget-conscious families seeking durable basics should compare Article's pricing first. Customers requiring immediate delivery (within days) will need Ashley or big-box inventory. Those gravitating toward either maximalist eclecticism or austere minimalism may find the middle-ground aesthetic limiting; similarly, buyers committed to fully bespoke or heirloom-quality pieces should visit design studios instead.
Urbane operates by appointment, which guarantees a salesperson's attention but requires advance planning. Request a time online or by phone; allow 60 to 90 minutes. Bring photos or inspiration boards if you have them, room dimensions if available, and a color palette reference. Staff will walk through fabric options, frame construction (eight-way hand-tied springs, kiln-dried hardwood, and engineered options are all represented), and delivery timelines. If you are ordering custom upholstery, a written spec sheet and swatch sample go home with you before payment is collected.
Confirm hours before visiting, as they shift seasonally. Parking is street-level and ample; the location does not charge. The showroom is accessible by car from Midtown and close enough to the Plaza District for a combined retail trip if needed.
Urbane Home & Lifestyle fills a deliberate gap in Oklahoma City's furniture landscape: local enough to justify the visit, specific enough in product to justify the appointment, and transparent enough in pricing to compete with national e-commerce on value rather than convenience alone.
