True North Living is a furniture retailer specializing in upholstered seating and case goods positioned between big-box chains and designer showrooms, with made-to-order customization available on select pieces and in-house delivery covering the Oklahoma City metro.
True North Living operates as a full-service furniture store rather than a warehouse outlet or design studio. The showroom carries sofas, sectionals, dining tables, bedroom sets, and accent pieces in a mix of contemporary and transitional styles. Unlike direct-to-consumer online retailers, the store maintains a physical location where customers can sit on inventory samples before ordering. Unlike designer-focused shops, it does not require an architect or interior designer as an intermediary. The price positioning sits above IKEA and Article but below high-end local custom builders.
The store carries both floor samples available for immediate purchase and made-to-order options. Floor inventory leans toward neutral palettes and modular designs suited to Oklahoma City's suburban homes. The customization tier includes fabric selection from a swatch library, leg finish choices (wood stain or metal), and configuration options on sectionals. Lead time for custom orders typically runs 8 to 12 weeks. Not all pieces offer customization; dining tables and bedroom dressers are primarily stock items, while sofas and sectionals are the main made-to-order focus.
Floor-sample sofas and sectionals generally range from $1,200 to $3,500 depending on size and fabric grade. Made-to-order pieces add 15 to 25 percent to base prices for custom upholstery. Dining tables start around $800 for four-top configurations. True North Living includes white-glove delivery and room placement within Oklahoma City and surrounding suburbs at no additional charge for purchases over $2,000; delivery outside this range costs $150 to $300. Assembly of legs and initial positioning is included; moving existing furniture out is not. Confirm current pricing and delivery fees directly, as fabric costs fluctuate seasonally.
Rooms to Go, located on South May Avenue, undercuts True North Living on price for ready-made pieces and offers faster pickup (typically same-day or next-day) but carries a narrower style palette heavily skewed toward traditional and ornate designs. Choose Rooms to Go if you want inventory now and budget constraints are primary. Facebook Marketplace and estate sales provide cheaper used alternatives but require assessment and transport yourself. For custom work closer to True North Living's price range, Mathis Brothers in Edmond offers larger showroom inventory and occasional sales, though custom lead times are similar. For designer-driven customization with a markedly higher price floor, firms like Draper's & Damon's require consultation and start above $4,000 for upholstered pieces. True North Living's advantage is the middle ground: reasonable customization without designer fees and delivery included.
True North Living works well for households moving into Oklahoma City homes who need multiple pieces at once and want some control over fabric and finish without paying premium prices. It suits customers who want to sit on actual samples before committing to a $2,000+ purchase. It does not suit bargain hunters prioritizing lowest price or those needing furniture within days. It is not ideal for customers seeking either high-fashion designer pieces or maximalist, bold-color, statement furniture; the in-stock selection and custom library skew neutral and safe.
Arrive without an appointment. The staff typically allows 20 to 30 minutes of unguided browsing; they approach when you sit or linger. If you have a specific style preference, stating it upfront (e.g., "I need a sectional for a small living room in gray fabric") yields faster navigation to relevant floor samples. Customization discussions happen at a desk and involve selecting from a physical swatch book and reviewing spec sheets. No purchase is required on the first visit. Lead time and deposit terms are discussed before payment.
True North Living operates Monday through Saturday, 10 a.m. to 6 p.m., and Sunday 12 p.m. to 5 p.m. Street and lot parking is available at the location. Verify current hours before visiting, as retail schedules sometimes shift seasonally. The showroom is wheelchair accessible with a ramped entry and wide aisles between furniture groupings.
True North Living fills a practical niche for Oklahoma City residents who reject both low-cost chains and five-figure designer consultations, offering transparent pricing, tangible samples, and local delivery logistics in one transaction.
