Room To Dream is a single-location furniture retailer in Oklahoma City specializing in bedroom sets, living room suites, and dining tables at prices between $800 and $4,000 per piece, positioned between big-box chains and high-end custom makers.
The store carries its own branded lines of bedroom suites, sofas, sectionals, and dining furniture manufactured through regional suppliers rather than imported mass-market inventory. The showroom displays fully assembled pieces on the sales floor, allowing customers to sit on sofas and open drawers before buying. Stock depth varies by season; bedroom sets typically remain in inventory, while upholstered pieces may require 6 to 10 weeks for delivery depending on fabric selection.
Room To Dream focuses on transitional and contemporary styles, avoiding heavily ornate or farmhouse aesthetics. Bedroom suites run $1,200 to $2,800 and include a bed frame, two nightstands, and a dresser. Sofas and sectionals range from $1,400 to $3,500 depending on size and fabric choice. Dining tables with four chairs start at $900 and reach $2,400 for larger sets with leaf extensions. Custom fabric upgrades, such as performance fabrics or leather, add 15 to 25 percent to the base price. This positioning undercuts designer showrooms where comparable pieces cost 40 to 60 percent more, while outpacing Wayfair and big-box retailers on assembly quality and in-person testing.
Room To Dream handles its own delivery within the Oklahoma City metro area, included in the purchase price for orders over $1,500. Delivery typically occurs 2 to 4 weeks after purchase for in-stock items. The crew includes setup in the room of choice and removal of packaging materials. For smaller purchases under $1,500, delivery costs $75 to $150 depending on distance from the store. This approach differs from Ashley Furniture HomeStore locations nearby, which use third-party logistics and often charge separately for white-glove delivery; customers should confirm current Ashley delivery fees before comparing costs.
Room To Dream occupies middle ground between two local categories. Against big-box competitors like Ashley Furniture and Article, it offers lower prices and hands-on showroom time but smaller inventory depth and longer custom orders. Its delivery model beats most chains on speed since items do not move through regional warehouses. Against independent high-end retailers in Edmond and Norman that carry designer lines at $4,000 to $10,000-plus per piece, Room To Dream serves budget-conscious buyers who still want to inspect and customize before ordering. The store does not compete with IKEA on assembly-required basics or Wayfair on online convenience, but does beat both on durability claims and local accountability if a piece arrives damaged.
Room To Dream works best for first-time apartment or home furnishers, young professionals upgrading from college furniture, and families replacing worn-out sets without the budget or patience for designer customization. Customers who value sitting on a sofa before committing and who can accept 6 to 10-week lead times on upholstered pieces should shop here. The store does not suit emergency furnishing (pieces needed within two weeks), minimalist buyers seeking unique vintage or one-of-a-kind finds, or households needing heavily specialized items like medical lift chairs or pet-proof sectionals.
Walking in, customers encounter the main showroom laid out by room category: bedrooms toward the back, living areas in the center, and dining tables along the front wall. Sales staff approach within minutes to ask about immediate needs. For browsers without a specific purchase in mind, touring the floor takes 30 to 45 minutes. Customers interested in a piece can sit, open drawers, and ask about fabric swatches. If ordering custom upholstery, staff provide a color sample book and explain the 6 to 10-week timeline; payment of 50 percent is due at order, with the balance due on delivery. No appointment is required for browsing, though scheduling a consultation for design help costs nothing extra.
Room To Dream operates Monday through Saturday, 10 a.m. to 6 p.m., and Sunday, noon to 5 p.m. (hours confirm with the store, as seasonal adjustments occur). Parking is available in a shared lot with three additional retail spaces; no reserved spots, but spaces rarely fill. The store does not accept returns on custom orders, though in-stock pieces may be returned within 14 days if unopened and undamaged. Financing through a third-party lender is available for purchases over $1,000 at promotional rates of 0 percent for 12 months when credit approval qualifies; terms vary, so confirm current offers before visiting.
Room To Dream fills a specific role for Oklahoma City shoppers wanting tested furniture at moderate prices and genuine local service, without the premium pricing of designer showrooms or the abstraction of ordering sight-unseen from national websites.
