Lonnie's in Oklahoma City: Custom and Stock Furniture with Direct-to-Consumer Pricing

Lonnie's is an independent furniture retailer in Oklahoma City that stocks both ready-to-ship pieces and custom-order upholstery, operating on a pricing model where customers buy directly from the showroom without the middleman markup typical of department stores or chain furniture galleries.

What Lonnie's actually is

Lonnie's carries residential furniture across living rooms, bedrooms, and dining areas, with inventory split between floor samples available for same-week or next-week delivery and made-to-order upholstered pieces built to specification. The store positions itself as a local alternative to national chains like Ashley Furniture and Art Van, competing partly on price and partly on the ability to customize fabrics, dimensions, and frame details without factory-preset options. The showroom is a single location, not a mall presence, which means selection is curated rather than encyclopedic, but depth in specific categories (sectionals, leather recliners, dining sets) is notable.

Style range and price positioning

The store emphasizes function-forward design across casual and transitional aesthetics rather than high-end designer or budget-basement product. Stock pieces range from roughly $400 for accent chairs to $2,500 for larger sectionals; custom upholstered sofas start around $1,200 and can reach $3,500 depending on frame quality, fabric selection, and seat depth. Fabric upgrades are priced separately, with performance fabrics running $200 to $400 more than standard options. This positions Lonnie's above big-box retailers like Wayfair on average piece cost but well below designer showrooms. The fabric library includes both house lines and third-party mills, giving buyers material choice without forcing them to special-order from swatches alone.

Delivery and logistics

Ready-to-ship items typically leave the showroom within 5 to 10 business days; custom orders run 6 to 8 weeks depending on fabric availability and current production volume. Delivery within Oklahoma City is included on orders over $1,500; smaller purchases incur a $150 to $250 delivery fee. The store does not offer white-glove setup (assembly and old-furniture removal) as standard, though some delivery partners will remove packaging for an additional fee. This is a practical difference from Ashley Furniture, which bundles delivery and basic setup on most items, and from online-only retailers like Wayfair, which often charge shipping on top of inflated base prices.

How it compares to other Oklahoma City furniture options

Against Ashley Furniture Home Store locations in Oklahoma City, Lonnie's allows custom fabric choice before manufacturing (Ashley ships with pre-selected upholstery or offers limited swaps at markup), and Lonnie's does not tie financing terms to credit card enrollment. Ashley offers larger inventory and same-day or next-day delivery for floor stock in some categories, which is faster if you need immediate seating. Compared to Art Van (which operates via warehouse display and mail-order catalog), Lonnie's provides hands-on inspection of actual materials and frame construction, which matters for durability assessment; Art Van's pricing is often lower, but return and modification options are more constrained. Against online retailers like Wayfair and Overstock, Lonnie's charges more per unit but eliminates guesswork about fabric feel, color accuracy under different lighting, and seat firmness, since you sit on the actual display model. For buyers willing to wait 6 to 8 weeks for custom work, Lonnie's typically saves $300 to $800 per piece versus comparable custom orders through design consultants.

Who it suits and who it does not suit

Lonnie's works well for customers furnishing a whole room or apartment who have time to plan (the custom lead time rules out emergency restaging) and who value fabric control. It suits people who have sat on the style in person and want that exact piece without the design-center price. It does not suit buyers seeking ultra-modern or high-style pieces (the aesthetic is deliberately mainstream), renters needing to move frequently (no trial period or easy returns on custom orders), or anyone who needs furniture within two weeks. It is not the place for office or commercial seating either; the focus is residential.

First visit and what to expect

Walk into the showroom and allow 30 to 45 minutes to see the floor. Staff will ask about room dimensions, existing décor, and whether you are looking to buy now or browse. If you want a custom piece, they will show you the sample books and offer to hold a swatch overnight so you can see the color under your home lighting. Bringing a room photo on your phone is useful. Orders require a 50 percent deposit, non-refundable; the balance is due at delivery. There is no pressure sales model, but the staff are trained to ask clarifying questions about how you plan to use a piece (pets, kids, heavy use) before recommending frame quality or fabric durability.

Hours and parking

Lonnie's is open Tuesday through Saturday, 10 a.m. to 6 p.m., and Sunday 1 p.m. to 5 p.m., closed Mondays. Parking is unreserved lot parking directly adjacent to the showroom. Call ahead before visiting on Saturday or Sunday afternoons, as the single showroom can reach capacity during peak browsing times.

Lonnie's fills the gap between national chains and design consultants by letting local buyers customize residential furniture at direct pricing without the 12-week factory wait or the designer's consultation fee.