Bassett Furniture in Oklahoma City: Mid-Range Upholstery and Case Goods with White-Glove Delivery
Bassett Furniture operates as a mid-market furniture retailer focused on upholstered seating, bedroom sets, and dining tables, positioned between budget chains and high-end independents in Oklahoma City's retail landscape. The store carries its own brand line manufactured primarily in the American South, with customization options on sofas and sectionals that allow fabric and frame selections within a moderate price envelope.
What Bassett Furniture Actually Is
Bassett is a branded furniture store, not a multi-line showroom. It stocks upholstery-forward inventory with an emphasis on seating comfort and wood bedroom and dining pieces in traditional and transitional styles. The company manufactures much of its own product, which means less inventory variability than a dealer network but also narrower style range than a full-service design center. Oklahoma City's location carries floor samples and maintains a custom-order workflow for non-stock configurations.
Style Range and Price Positioning
Sofas and sectionals start around $800 to $1,200 for entry-level fabric selections and extend to $2,500 to $3,500 for larger pieces with premium upholstery or leather. Bedroom suites (queen bed, dresser, nightstands) typically fall between $1,500 and $2,800 depending on wood species and finish. Dining tables with four chairs run $1,000 to $2,200. These price points sit above big-box retailers like Ashley Furniture or wayfair.com but well below bespoke upholsterers or designer showrooms. The design vocabulary skews traditional and family-oriented rather than contemporary minimalist or industrial.
Custom orders on upholstered pieces allow fabric sourcing from Bassett's line or COM (customer's own material), with lead times typically 6 to 8 weeks. Leather is available but commands a 20 to 30 percent premium over performance fabric options.
How It Compares to Other Oklahoma City Options
Within Oklahoma City, Bassett occupies middle ground between American Furniture Warehouse (lower price, higher volume, less customization) and independent upholsterers or design-forward showrooms like those in Midtown. American Furniture Warehouse offers faster delivery (often 2 to 4 weeks) and lower entry prices on basics (sofas starting under $600), but less design input on frame and foam. Bassett's customization and domestic manufacturing appeal to shoppers willing to wait and spend modestly more for control over materials and construction detail.
For budget shoppers, wayfair and overstock.com deliver faster and cheaper but without physical sample inspection. For design-conscious buyers seeking consultation, local upholsterers and design centers provide deeper style exploration but at 40 to 60 percent higher costs.
Services and Delivery
Bassett offers white-glove delivery and setup throughout the Oklahoma City metro, included on purchases over $2,000; under that threshold, delivery costs approximately $150 to $300 depending on distance and item size. The store will unbox, position, and remove packaging on arrival. Assembly of legs, arms, or ottomans is included. This service differentiates the experience from curbside drop-off at competitors.
In-home fabric protection (Scotchgard-type treatment) is available at point of purchase for $200 to $400 depending on piece size. Extended warranties covering wear and structural defects run $150 to $400 over five years.
Who It Suits and Who It Does Not
Bassett suits homeowners building out living or bedroom spaces with conventional taste, moderate budgets, and patience for custom lead times. Families valuing made-in-USA manufacturing and domestic upholstery labor find alignment here. Those renting short-term or needing furniture in two weeks should look elsewhere. Style-forward buyers seeking mid-century modern, Scandinavian, or industrial aesthetics will find the selection limited; contemporary options exist but feel secondary to the core transitional and traditional offer.
First Visit and Logistics
Expect to spend 30 to 60 minutes browsing floor samples, which are grouped by room type and function. Sales staff can discuss fabric options, customization scope, and lead times without high-pressure sales tactics typical of some retail environments. Measurements and layout consultation are available but not a formal design service. Many shoppers find it helpful to bring phone photos of their space and existing color schemes.
The Oklahoma City location sits accessible by car with ample parking. Most transactions conclude with a deposit (typically 50 percent) and a written order confirming fabric, frame choices, and delivery date. Final payment occurs at delivery or shortly before.
Hours vary seasonally; verify before visiting, as holiday and summer schedules shift. The store operates six days a week with limited Sunday hours.
Bassett Furniture fills the practical middle for Oklahoma City buyers who want domestic manufacturing and material choice without the expense of fully bespoke upholstery or the anonymity of national online retailers.
