I Luv Hair is a beauty supply retailer in Oklahoma City that stocks wigs, extensions, and hair-care products alongside cosmetics and skincare lines, positioning itself between chain drugstores and specialized salon-only suppliers.
I Luv Hair operates as an independent beauty supply shop rather than a salon or salon-adjacent service counter. The store carries both professional-grade and consumer-accessible product lines, with particular depth in hairpieces, weaving materials, and texturizing products. Unlike Sally Beauty Supply (the dominant national chain in Oklahoma City), I Luv Hair does not require a professional license to purchase, making it accessible to retail customers without cosmetology credentials. The inventory leans toward products serving textured hair care and protective styling, including lace-front wigs, closure pieces, bonding glues, and color treatments formulated for coated or treated hair.
Wigs and hairpieces dominate the floor space. Synthetic wigs typically run $20 to $60, while human-hair wigs range from $80 to $200 depending on length and construction. Hair extensions and closure pieces (the pre-cut sections used in weaving) start around $15 for single bundles and scale upward based on length and texture grade. Bonding glues, tape-in supplies, and application tools occupy a separate section, with most items priced between $5 and $25.
Beauty supplies beyond hair include shampoos and conditioners (brands like SheaMoisture, Carol's Daughter, and store-select lines between $6 and $18), scalp treatments, edge control, and moisturizers. Cosmetics inventory is smaller and skews toward lip and eye color; foundation and face makeup selection is limited compared to a drugstore Ulta or Target.
Pricing on comparable items undercuts Sally Beauty Supply on some categories. A synthetic wig that costs $45 at I Luv Hair may sell for $55 at Sally; however, Sally's loyalty program occasionally offsets this for frequent buyers, and Sally carries a wider range of professional-only brands (like Wella and Ion) that I Luv Hair does not stock.
Sally Beauty Supply operates multiple locations across Oklahoma City and maintains longer hours (many locations open 9 a.m. to 8 p.m. daily). Sally's selection of salon-professional color lines and treatments is deeper, making it the better choice if you need specific professional-grade formulas or Cosmetology school supplies. Sally also offers in-store mixing and color consultation with trained staff.
Beauty Supply Warehouse (also in Oklahoma City) focuses on bulk and wholesale pricing for salon owners and professionals but has a smaller retail walk-in selection.
I Luv Hair suits retail customers seeking mid-range wigs and extensions without professional overhead pricing, and it serves the local community specializing in protective-style and textured-hair products. Choose I Luv Hair if you want quick access to wig inventory and texture-specific shampoos; choose Sally Beauty if you need professional salon brands or color-matching services.
I Luv Hair serves customers building protective-style wardrobes, people new to wearing wigs, and households shopping for natural-hair and textured-hair products. The store is practical for walk-in browsing without appointment pressure.
It is less suitable for salon professionals needing bulk supplies (wholesalers like Beauty Supply Warehouse have better per-unit pricing) or for customers seeking high-end cosmetics or prestige skincare brands. Foundation and face makeup selection is too limited to replace a dedicated cosmetics retailer.
The store is typically organized by category: wigs and hairpieces near the front, hair-care products in the middle, and accessories (combs, clips, applicators) along the walls. Staff can usually show you different wig cap constructions and explain lace versus full-front options, though appointment availability for detailed styling help is not standard. Most shoppers handle self-service browsing and bring questions to the register.
I Luv Hair operates Monday through Saturday with hours typically 10 a.m. to 7 p.m., though hours shift seasonally; confirm current times before a special-trip visit. Street parking is available near the storefront. The shop occupies a modest storefront space, so inventory can be limited during high-traffic periods (back-to-school and holiday seasons tend to draw inventory-thinning crowds). The store does not offer curbside pickup or online ordering.
I Luv Hair fills a practical gap in Oklahoma City's beauty supply landscape for retail customers prioritizing accessibility and wig selection over professional salon breadth.
