Divine Hair & Beauty in Oklahoma City: Full-Service Color and Extensions in Midtown

Divine Hair & Beauty is a salon and beauty supply shop combined in one storefront on NW 23rd Street in Midtown, offering color services, extensions, and retail products aimed at clients who want both professional application and the ability to buy their own inventory for maintenance.

What Divine Hair & Beauty actually is

The business operates as a hybrid: a working salon with four to five styling chairs where colorists and extension specialists take appointments, plus a retail counter stocked with professional-grade shampoos, conditioners, and hair care lines. The salon focuses on color correction and maintenance, balayage and dimensional color, tape-in and sew-in extensions, and treatments like Olaplex. The scale is small enough that you book directly with one stylist rather than check availability across a large team, but large enough to handle walk-in consultations for product purchases without appointment.

Services and pricing

Color services range from $65 to $150 depending on length and complexity. A full balayage typically runs $120 to $180. Root touch-ups start at $55. Extensions (tape-in application) cost $200 to $350 for a full head, with individual fill-in appointments at $75 to $100. Olaplex treatments in-salon are $30 to $50. Retail products (shampoos, leave-in treatments, styling creams) sell at prices comparable to other professional beauty supply retailers in the area, typically $15 to $45 per item. Color correction work, which is higher-skill and time-intensive, may run higher on that range. Prices can shift seasonally; confirm directly before booking a major service.

How it compares to other Oklahoma City beauty retailers

Divine Hair & Beauty differs from big-box beauty supply stores like Sally Beauty Supply (multiple Oklahoma City locations), which prioritize retail volume and self-service over professional application. Sally is better if you already know what you want to buy and want the lowest price on standard lines. Ulta Beauty (also multiple OKC locations) carries prestige brands and makeup alongside hair care, making it a broader cosmetics destination, but stylists there do not perform color or extension services; you buy products only.

Compared to full-service salons without an attached retail component (like those in Uptown or Bricktown), Divine offers the convenience of buying maintenance products on-site in the same visit you get colored or extensions applied, and without markup typical of salons. You walk out with the exact product your stylist used. For clients committed to one stylist and wanting product consistency, this model saves a trip. For clients who switch stylists or want to shop multiple brands, a dedicated beauty supply store offers more choice.

Who it suits and who it does not suit

Divine suits clients with curly or textured hair who need color specialists experienced in maintaining dimension without damage, and anyone considering long-term extensions who wants a stylist they see repeatedly for fills and adjustments. It works well for people who prefer smaller, quieter salons over busy chains. Clients seeking a wide range of makeup, skincare, or non-hair beauty services should go elsewhere. Walk-in product buyers without an appointment may wait if stylists are booked with color services.

What the first visit involves

For a color or extension appointment, call or message ahead to book with a specific stylist; consultations about what is possible typically happen on the phone or during a brief in-person visit before the full appointment. Bring photos if you have a target look. First-time extension clients should plan 2.5 to 3 hours for application. For retail-only visits, walk in to the counter, describe what you need, and the staff will show you product options and explain application or usage.

Hours, parking, and logistics

The salon operates Tuesday through Saturday; confirm hours before visiting, as they may vary seasonally. Parking is street parking on or near NW 23rd Street, typical for Midtown retail. The location is accessible by car and walkable if you are in the neighborhood already.

Divine Hair & Beauty fills a specific niche: clients who have found a colorist or extension specialist they trust and want a dedicated, smaller-scale space to return to, without the overhead of a large salon or the generic feel of a chain. For Midtown shoppers and OKC residents prioritizing stylist continuity and on-site product access, it is a practical choice.