Micro Center is a 40,000-square-foot computer retailer in Oklahoma City that stocks components, prebuilt systems, and peripherals, with an in-store custom PC building service that sets it apart from big-box and online-only competitors in the region.
Micro Center occupies retail space and functions as both a traditional computer store and a made-to-order builder. Unlike Best Buy, which dedicates limited floor space to components and focuses on mainstream laptops and consumer devices, Micro Center stocks full shelves of graphics cards, motherboards, power supplies, RAM, storage drives, and cooling systems. The custom building service allows customers to order a system with specific components and have it assembled and tested in-house rather than ordering online from a distant vendor.
Micro Center charges a flat $99 assembly fee for custom PC builds, regardless of system complexity. The fee covers component installation, thermal paste application, cable management, BIOS configuration, and a basic power-on test. Customers either supply their own components purchased at Micro Center or bring compatible parts from elsewhere; the store will not build systems using exclusively outside components, but will integrate a mix of in-store and customer-owned parts.
Component pricing varies by inventory and market conditions. Graphics cards, which fluctuate significantly, are restocked regularly but availability changes weekly. CPU and motherboard bundles sometimes carry modest discounts; the store periodically runs bundle promotions on Intel and AMD platforms. RAM and SSDs are typically priced within 2 to 5 percent of national online retailers, making them competitive rather than drastically cheaper.
Custom builds take 3 to 5 business days from order confirmation. Walk-in consultations are free; customers can discuss component compatibility and performance targets with staff before committing. This differs substantially from online builders like NZXT or iBuyPower, where configuration happens through a web interface without real-time technical feedback.
Best Buy operates two locations in the Oklahoma City metro and offers Geek Squad custom building for $149.99. Best Buy's service is faster (typically 2 to 3 business days) but carries a higher fee and a narrower inventory of bulk components; the store stocks only mainstream motherboards and GPUs, making it less suitable for enthusiast or niche builds. Best Buy also limits component selection to items in stock at that specific location, whereas Micro Center's regional inventory system allows cross-store sourcing for special orders.
Online builders like ABS (available through Amazon Prime and other channels) or Newegg's ABS partnership offer fully customized systems with 3 to 7-day shipping for no extra assembly fee beyond the component markup. However, they provide no local support or in-person consultation, and troubleshooting returns require shipping the entire system back.
Local independent shops like Computer Renaissance (a used computer retailer) focus on refurbished systems and entry-level repairs rather than custom builds. Micro Center's advantage is breadth of new component inventory and technical support from staff familiar with current platforms.
Custom building at Micro Center works best for gamers stepping up from console or budget prebuilts, PC enthusiasts upgrading specific components, and professionals needing workstation-grade hardware (video editors, 3D modelers, engineers running CAD software). The service suits people who value hands-on consultation and want to avoid the guesswork of online configuration tools.
Micro Center does not suit budget shoppers seeking the absolute lowest price; its component pricing is market-rate rather than discounted, and the $99 assembly fee is non-negotiable. It also does not serve customers who prefer complete turnkey solutions with warranty and support bundled in; for those, a prebuilt from Dell, Lenovo, or a local integrator may be clearer. Customers uncomfortable discussing technical specs will find the consultation process demanding rather than reassuring.
Walk in during business hours and ask for the custom PC building desk or a sales associate trained in system configuration. You will discuss your use case (gaming, streaming, rendering, general productivity), budget, and any components you already own. The associate will recommend a parts list, explain compatibility trade-offs, and clarify the timeline and assembly process. If you decide to proceed, you can purchase components on the spot or place a special order. Once all parts arrive and your order is confirmed, assembly begins, and you are notified when pickup is ready.
Micro Center operates in the Oklahoma City area and maintains standard retail hours; confirm current hours before visiting, as seasonal adjustments occur. Parking is available in the shopping center lot. The store is accessible by car; public transit service is limited in the immediate area.
Micro Center fills a specific niche: customers who need custom hardware assembled locally by knowledgeable staff and want to compare components in person will find it more useful than generic electronics retailers or distant online builders.
