Paper + More in Oklahoma City: New and Resale Baby Gear Under One Roof

Paper + More is a dual-format baby retailer on Northwest 23rd Street that stocks new furniture and gear alongside a curated resale section, positioning itself between full-price boutiques and consignment-only shops in Oklahoma City's baby market.

What Paper + More actually is

The store operates as a new retail business with an integrated resale component. The new side carries cribs, dressers, strollers, car seats, and accessories from brands including Graco, Chicco, and Babyletto. The resale section accepts gently used items on consignment and outright purchase, creating a two-tier pricing structure within a single location. This model appeals to parents who want some items new (safety-sensitive gear like car seats) while shopping used for higher-ticket furniture like gliders or playpens that retain function across multiple children.

New merchandise and resale pricing

New items follow standard retail markup. A Graco Pack 'n Play runs approximately $90 to $120 depending on features; a Babyletto crib starts around $400 to $500. Resale pricing typically undercuts new by 30 to 50 percent depending on condition and demand. A gently used glider might sell for $200 to $350 used versus $400 to $600 new. The store accepts trade-ins and offers cash or store credit on resale consignments, though exact terms should be verified by calling ahead. Pricing in the resale section shifts with inventory and seasonal demand; summer months see lower prices on winter gear like strollers.

How it compares to other Oklahoma City baby retailers

Paper + More's hybrid model differs from Buy Buy Baby (now closed), which was a large-format new-only retailer, and from standalone consignment shops like local Facebook resale groups or Once Upon a Child locations, which stock primarily used inventory. Target and Walmart offer broad selection at lower margins but no resale option or specialized staff. For parents wanting both new safety-critical items and used furniture savings in one trip without browsing multiple locations, Paper + More consolidates that choice. For bargain-hunting parents willing to shop resale-only or national chains, Once Upon a Child or big-box stores offer lower prices on used or entry-level new gear; Paper + More's value lies in curation and hybrid selection, not rock-bottom pricing.

Who it suits and who it does not

This store works for parents in their first or second pregnancy who want to mix new and used strategically, or those building a registry and seeking alternatives to big-box gift lists. It suits budget-conscious buyers who want quality secondhand pieces without the uncertainty of private sales. It does not suit parents seeking the broadest selection of premium boutique brands (those favor specialty stores in higher-income areas or online) or those committed to new-only purchases for peace of mind. Parents seeking deep discounts on closeout or damaged-box inventory will find better deals at Target clearance or Walmart.

What the first visit involves

Walk-in shoppers can browse both sections without appointment. The new merchandise occupies the front and side walls; resale items are typically in the back or a designated section. Staff can help with car seat installation questions and fit guidance for gear like carriers and strollers. No appointment is required to shop, though consignors dropping off items to sell may need to schedule to ensure a staff member is available to assess condition and agree on pricing. Allow 30 to 45 minutes for a full browse of both sections and staff consultation.

Hours, parking, and location

Paper + More operates on Northwest 23rd Street with street parking and a small lot. Verify current hours by phone before visiting, as retail hours in this area fluctuate seasonally and by staffing. The location is accessible during standard daytime and early evening hours; evening and Sunday availability should be confirmed.

Paper + More fills a practical gap in Oklahoma City's baby market by letting parents avoid the false choice between new-only retail and used-only consignment, making it useful for budget-conscious families planning their gear purchases strategically.