Joey's Cafe is a small counter-service sandwich shop in the Midtown district that builds made-to-order cold and hot sandwiches without preset menu boards, letting customers specify bread, protein, and toppings rather than choose from fixed combinations.
Located on NW 23rd Street, Joey's operates as a bare-bones sandwich counter where the menu exists primarily as a list of available ingredients rather than named sandwiches. The space seats roughly a dozen people at a few tables and the counter itself. The operation is built around efficiency and customization: you state what you want, it gets assembled, and you eat or take it. No frills, no wait staff, no upsells. The shop draws a steady lunch crowd of office workers, construction crews, and neighborhood regulars who know exactly what they want and expect it within five to ten minutes.
Joey's charges by the sandwich, with prices ranging from $6 to $9 depending on protein choice and complexity. A turkey or ham sandwich runs $6 to $7; roast beef or corned beef climbs to $8; specialty proteins like pastrami or tongue push toward $9. Bread options include white, wheat, rye, and sourdough. Toppings are standard deli fare: lettuce, tomato, onion, pickles, peppers, and a selection of condiments. The counter will build a hot sandwich—pressing meat on the flat-top and assembling it warm—for no upcharge, a meaningful distinction from sandwich chains that charge extra for toasting.
Most sandwiches come with a single protein; adding a second protein adds $2 to $3. Side orders (chips, pickles, drinks) are priced individually and kept simple. The shop does not offer salads, wraps, or prepared platters. Pricing remains stable and is confirmed at order time; call ahead if you need a catering-size order.
Joey's occupies a different tier than chain sandwiches (Subway, Jimmy John's) and sits apart from the upscale sandwich bistros that have opened in Bricktown and Midtown over the past five years. Those newer spots—places with craft meats, house-made bread, and $13-plus price points—target lunch dates and causal eating out. Joey's serves speed, value, and no-nonsense construction. It resembles the older deli-counter model that still operates at a few local grocery stores and meat markets, but with a dedicated storefront and full-time operation. If you want a custom sandwich built in under ten minutes for under $8, Joey's has little local competition; if you want ambiance, a wine pairing, or Instagram-worthy plating, it is not the place.
Regular office workers, construction crews, and lunch-break regulars make up the core traffic. The shop works for anyone seeking a substantial sandwich at speed, with no time for decisions. It suits people who have a clear protein preference and want to avoid preset menus. The small seating area and lack of table service rule it out for group celebrations, client meetings, or anyone seeking a leisurely meal experience. Late arrivals should note that the counter can develop a queue during peak lunch (noon to 1 p.m.), so ordering ahead by phone is practical.
Walk in, state what you want (protein, bread, toppings, and whether it should be hot or cold), pay at the register, and collect your sandwich when called. Cash and card are accepted. A newcomer with no preference might ask the counter staff for a recommendation, which they will give without hesitation. Most first-timers leave satisfied with the simplicity and portion size; a standard two-protein sandwich is genuinely full and difficult to finish in one sitting.
Joey's Cafe operates Monday through Friday, 10 a.m. to 3 p.m., and is closed weekends. Street parking is available on NW 23rd Street and nearby residential blocks; there is no dedicated lot. Exact hours should be confirmed by phone during holiday weeks, as seasonal closures occur. The storefront has no website; phone orders are the fastest way to reserve a sandwich during lunch rush.
Joey's survives because it does one thing without complication and does it cheaper and faster than the alternatives. Midtown workers and regulars keep it open through loyalty, not novelty.
