This Iz It in Oklahoma City: Hand-Formed Burgers and Crispy Fries in Midtown

This Iz It is a counter-service burger stand in Oklahoma City's Midtown neighborhood that builds each patty by hand to order, focusing on beef-forward simplicity rather than elaborate toppings.

What This Iz It actually is

Located on NW 23rd Street, This Iz It operates as a small takeout-focused operation with a few parking spaces and minimal seating. The restaurant specializes in fresh-ground beef patties formed daily, never frozen, cooked on a flat-top griddle. The format is stripped down: you order at the counter, wait 8 to 12 minutes for your burger to be made, and eat in the car or at one of a handful of picnic tables outside. The space itself is functional rather than designed, with a window service model that serves regulars and walk-ins equally.

Patties, signature builds, and pricing

This Iz It's single-patty burger runs $8.50 to $9.50 depending on toppings; a double is $11 to $12. The baseline comes with lettuce, tomato, onion, and pickles on a standard bun. Cheese (American or cheddar) is $0.75 extra. The signature build, often called "the works," adds grilled onions, mustard, and mayo for roughly $10.50 on a single patty. Fries are $3 for a regular order, $4 for large; they arrive hot and crispy, salted generously. A shake (vanilla, chocolate, or strawberry) costs $4.50. Prices may shift seasonally; confirm current pricing by phone before visiting.

The patty itself is the point: roughly a quarter-pound of beef per patty, hand-formed and cooked with a slight crust. There is no special sauce, no brioche bun, no pretense. The burger tastes like beef first.

How This Iz It compares to other Oklahoma City burger options

Oklahoma City has several burger traditions. Cattlemen's Steakhouse in Stockyard City serves a heavier, meat-forward burger in a sit-down setting with a full bar and dinner pricing ($16 to $22 per burger). Junkyard Saloon in Bricktown offers specialty burgers with house-made toppings and craft beer, skewing toward the gastropub model and comparable or higher pricing. In Midtown itself, Loaded Bowl emphasizes customization and vegetarian options at similar price points but with a different flavor profile tied to fresh, local sourcing.

This Iz It occupies the working-burger position: faster service, lower cost, simpler ingredient list, no frills. Choose This Iz It for a quick, beef-focused meal on a weekday lunch break or casual dinner. Choose Cattlemen's if you want to spend time and appetite on a full steakhouse experience. Choose Loaded Bowl if you want ingredient traceability or vegetarian parity.

Who This Iz It suits and does not suit

This Iz It works for people who want a burger without waiting for sit-down service or paying sit-down prices, who prefer fresh beef over premium sourcing claims, and who eat in vehicles or picnic quickly. It does not suit diners seeking a full restaurant experience, bar service, or elaborate toppings. Vegetarians and people with extensive dietary restrictions will find limited options; the kitchen is focused on beef.

What the first visit involves

Park in one of the small lot spaces or on the street. Walk to the order window and scan a short menu board. Decide on single or double, cheese yes or no, and which toppings. Order at the window and pay immediately (cash and card accepted). Step aside to wait. The kitchen is visible from the line, and you will hear your order called when it is ready, typically within 10 minutes. Pick up your burger, fries, and drink. Eat at the outdoor tables or take your order to go.

Hours, parking, and logistics

This Iz It is typically open 11 a.m. to 9 p.m. weekdays and Saturdays, with reduced hours or closure on Sundays; verify current hours by phone before driving over. The lot holds roughly eight to ten cars. Street parking is available nearby on NW 23rd. No reservations, no delivery. Cash payment is preferred but not required. The nearest cross street reference is NW 23rd and Meridian Avenue, in the block of older, low-rise commercial and restaurant buildings that define Midtown.

This Iz It earns its place in Oklahoma City's burger landscape by refusing to complicate the formula: fresh beef, simple toppings, fast service, and fair price make it the Midtown go-to for a straightforward burger meal.