Baked! is a full-service bakery in Oklahoma City specializing in scratch-made artisan breads, custom cakes, and pastries, operating as both a retail counter and a custom order shop for weddings and special events.
Located in the Midtown district, Baked! focuses on slow fermentation and traditional techniques for its bread program rather than high-volume production. The bakery produces laminated doughs (croissants, danish), enriched breads (brioche, challah), and a rotating selection of sourdough loaves daily. Unlike chain bakeries or grocery store in-house operations, Baked! mills and sources specific flours, and its fermentation schedule typically spans 12 to 48 hours depending on the product. The space functions as a neighborhood retail shop with a modest pastry case and a dedicated custom cake operation that requires advance ordering.
Artisan breads range from $4 to $7 per loaf, with sourdough and specialty loaves at the higher end. Pastries (croissants, danish, cinnamon rolls) cost $3.50 to $5 each. Single-serve cakes and cupcakes are $4 to $6. Custom sheet cakes start at $35 for a basic vanilla or chocolate cake serving 12 to 16 people, with tiered pricing based on flavor (specialty flavors like lavender or brown butter add $5 to $10), fillings, and frosting type. Wedding cakes and elaborate designs require a consultation; pricing typically begins at $75 and scales with guest count and complexity. All custom orders require a minimum of one week's notice, though rush orders are sometimes accommodated for an additional fee (confirm current policy by phone, as holiday seasons may affect availability).
Baked! occupies a different niche than Cattlemen's Steakhouse Bakery, which focuses on old-school layer cakes and sheet cakes for office parties and church events in the south OKC area. Cattlemen's cakes are simpler in flavor profile and cheaper ($25 to $40 for sheet cakes) but less oriented toward dietary customization. Goro Ramen & Izakaya includes house-made pastries and breads as part of its restaurant operation, but these are secondary to the dining experience and not available for separate retail purchase. The Loaded Bowl, a fast-casual cafe in Midtown, sources bread from wholesale suppliers and does not offer custom cake services. Baked! stands apart because it controls its entire production chain, emphasizes fermentation over speed, and markets itself to both everyday customers buying breakfast pastries and to event planners seeking a custom cake with a distinctive visual or flavor identity. Choose Baked! if you want artisan quality, dietary specifications (vegan, gluten-free alternatives available upon request), or a custom cake that reflects ingredient quality rather than novelty decoration. Choose a grocery store bakery if you need same-day service or a very low price point.
Baked! works well for home bakers seeking professional-quality dough starters or for anyone in Midtown wanting fresh pastries with transparent sourcing. It suits event planners with 1-2 weeks of planning lead time and budgets above $50 for a custom cake. It does not suit customers who need products same-day, who prefer bright fondant finishes over buttercream or ganache, or who are shopping primarily on price. The retail pastry selection is modest and changes daily, so repeat visits are part of the value proposition; you cannot expect the same danish flavor every morning.
Walk in during retail hours (typically mornings, as inventory depletes by afternoon). Survey the pastry case and bread rack, ask staff about that day's specials or fermentation notes if curious, and order at the counter. Cash and card are accepted. If you are placing a custom cake order, the bakery will ask for your event date, guest count, flavor and filling preferences, dietary restrictions, and decoration style; staff will then provide a quote and confirm the order in writing. Ordering online is not available; orders are placed by phone or in-person.
Baked! is located on Northwest 23rd Street in the Midtown shopping district. Retail hours are typically Tuesday through Saturday, 7 a.m. to 6 p.m., with reduced or closed hours on Sunday and Monday (verify current hours, as bakeries sometimes shift seasonal schedules). Street parking is available along 23rd Street and in the adjacent lot. The space is small, so traffic during Saturday mornings can be crowded. No seating or coffee service is available; this is a counter-service bakery designed for quick transactions.
Baked! has built a following among Oklahoma City diners and event planners who value the alignment between ingredient sourcing and finished product quality, making it a reliable source for both daily bread and occasions that benefit from a baker's full attention.
