Jason Aquino is a freelance web designer based in Oklahoma City who specializes in custom website builds and redesigns for small to mid-sized local businesses, with particular focus on service-based companies and e-commerce operations. He works directly with clients rather than as part of a larger agency, which shapes both his pricing model and the depth of involvement in each project.
Aquino handles full-cycle web design: discovery conversations about business goals, information architecture, visual design, responsive coding for mobile and desktop, and post-launch support. He does not use template platforms like Wix or Squarespace; every site is custom-coded, meaning changes and integrations are built to spec rather than constrained by a platform's feature set. His work typically includes WordPress backend setup for clients who want to manage their own content after launch, or fully custom backends when a project demands it. He also offers redesigns of existing sites that have become dated or are underperforming in search rankings.
Aquino charges between $2,500 and $8,000 for a standard small-business website (5 to 8 pages, e-commerce for up to 50 products, basic SEO optimization). Complex builds with custom functionality, membership systems, or integration with third-party tools run higher. He typically works on a project basis rather than retainer, though he offers hourly support packages ($60 to $85 per hour, verify current rates) for post-launch maintenance and updates. Payment is usually split: 50 percent upfront to begin work, 50 percent on delivery. Timeline for a standard project is 6 to 10 weeks from kickoff to launch.
Oklahoma City has several web design tiers. Larger digital agencies like Ascent Media or Imagine Marketing handle enterprise clients and multimedia campaigns, with retainers typically starting at $2,000 to $3,000 monthly; they offer broader strategic services but less direct access to the designer. Mid-market firms charge $4,000 to $12,000 per project with a hybrid model (some retainer, some project work) and usually assign an account manager between the client and designer. Aquino's pricing and hands-on involvement sit between the independent one-person shop (which may cost $1,000 to $3,000 but carries higher risk of delays or unfinished work) and the agency tier. Choose Aquino if you want custom work, direct communication with the designer, and a reasonable timeline without enterprise-level pricing. Choose an agency if you need ongoing strategy, paid media management, or brand work beyond the website. Choose a cheaper freelancer only if timeline and design polish are flexible.
Aquino's approach works well for established small businesses (restaurants, medical practices, contractors, consultants, local e-commerce retailers) that have a clear sense of their brand and need a modern, functional site built once and then maintained lightly. It suits clients comfortable with direct communication and willing to provide feedback on drafts. It does not suit businesses that want to hire and forget, or that need ongoing content strategy, monthly SEO retargeting, or paid advertising management bundled into one contract. It is also not the right fit if your budget is under $2,000 or if you need the site built in under three weeks.
Initial contact is typically a phone or video call (30 to 45 minutes, no charge) where Aquino asks about your business, your current web presence, what problems you are trying to solve, and your audience. He will ask for competitor examples of sites you like, not to copy them but to understand your visual preference. He does not use a generic questionnaire; the conversation is specific to your industry and goals. After this call, he sends a written project proposal that outlines scope, timeline, and cost. If you agree, you sign a simple contract and pay the first 50 percent deposit. The design phase begins with wireframes (rough layouts) that you review and approve before any visual design work starts.
Aquino operates as a solo freelancer and typically works weekday business hours, though he accommodates client schedules for calls. He is based in Oklahoma City and can meet in person if needed, though most of his work is remote communication. You can reach him via his website or phone; verify his current contact information and portfolio before reaching out, as independent freelancers sometimes change their online presence.
Aquino fills a practical gap in Oklahoma City's web design landscape: custom work at a price point that keeps it affordable for the small business owner who does not need agency overhead but does need someone who will own the project through launch.
