Front2Back Studio in Oklahoma City: Custom Web Design for Small Business and E-Commerce
Front2Back Studio is a full-service web design firm in Oklahoma City that builds custom websites, e-commerce platforms, and web applications for small businesses, nonprofits, and local retailers rather than templated solutions. The studio operates as a project-based agency, meaning clients pay per engagement rather than a monthly retainer, and positions itself for owners who need design work aligned to their actual business goals instead of generic aesthetics.
What Front2Back Studio actually does
The studio specializes in custom WordPress development, Shopify e-commerce builds, and responsive web design. Unlike agencies that sell templates or subscription-based site builders, Front2Back constructs each site from specification, handling design strategy, front-end coding, backend functionality, and post-launch support. The work spans informational websites for service businesses, online stores with inventory management, membership portals, and custom integrations with accounting or CRM tools. The studio also offers website audits, performance optimization, and migration services for businesses moving from older platforms or template sites.
Services and pricing
Front2Back charges project rates rather than hourly, with typical engagements ranging from $3,000 to $15,000 depending on scope. A basic five-to-eight-page informational site (suitable for a local law firm, dentist, or contractor) falls near the lower end. E-commerce builds with product catalogs, shopping carts, and payment processing typically run $8,000 to $12,000. Custom applications or integrations with external software push costs higher. The studio also offers retainer packages for ongoing maintenance and monthly updates, usually $300 to $800 per month depending on the level of support and changes required. Confirm current pricing by contacting the studio directly, as project costs shift with complexity and add-ons like SEO optimization or third-party integrations.
How Front2Back compares to other Oklahoma City web design options
Oklahoma City hosts several web design agencies. Pixel Jar Design focuses on branding and creative strategy alongside web design and typically works with mid-market clients on longer retainers, making it more expensive for a single-project small business. Neon Raccoon specializes in WordPress and is known for fast turnaround on simpler builds, often at lower entry-level pricing, but less customization than Front2Back offers. Fireworks Digital Marketing bundles web design into broader digital marketing packages, which suits businesses already needing SEO and paid advertising but locks design decisions into a marketing agenda. Front2Back's advantage lies in its project-based model and custom build philosophy, making it a fit for business owners who want a finished, standalone site without an ongoing retainer or bundled services they may not need immediately.
Who Front2Back suits and who it does not
This studio works best for small business owners, nonprofits, and local e-commerce retailers who have a clear sense of their site's purpose and audience but lack in-house design or development. It also suits companies moving away from template builders like Wix or Squarespace and needing something more controllable. The custom-build model does not fit businesses on a tight budget looking for the cheapest possible website or those needing rapid prototyping across many design concepts. It also requires more upfront planning and communication than a template approach; owners should be prepared to articulate their needs clearly and allow time for a proper discovery phase before coding begins.
What the first visit involves
The initial consultation is typically a 30-to-60-minute conversation (in-person or via video call) in which the studio gathers information about the business, its users, competitors, and desired functionality. Front2Back then prepares a project scope document and proposal outlining timeline, deliverables, and cost. If approved, the studio moves into design and strategy work, usually presenting initial design concepts within one to two weeks. Development follows, with the client receiving staging access to test functionality before launch. The studio builds in a revision round and post-launch support, typically 30 days of minor tweaks included in the project fee.
Hours, location, and logistics
Front2Back operates as a remote-friendly agency; consultations and project work happen primarily via email, Slack, or video call, so location within Oklahoma City matters less than responsiveness. However, the studio is based in Oklahoma City, and most projects begin with an initial consultation. The studio accepts projects year-round; turnaround for a standard site is six to twelve weeks depending on complexity and feedback cycles. Confirm availability and current project load by visiting their contact page or calling to discuss your timeline.
Front2Back Studio fills a specific gap in Oklahoma City's web design market for business owners who want a finished custom site, not a monthly service commitment or off-the-shelf template, and who are willing to invest in strategy and build quality.
