In Their Face Marketing in Oklahoma City: Direct-Response Advertising for Local Businesses

In Their Face Marketing is a direct-response advertising agency in Oklahoma City that specializes in building campaigns designed to produce measurable action, not brand awareness alone. The firm works with local service businesses, retail operations, and mid-market companies that need customers to call, visit, or buy within a defined timeframe.

What In Their Face Marketing actually does

The agency focuses on performance-driven advertising across digital and traditional channels. Rather than positioning itself as a creative shop, it treats every campaign as a lead-generation or sales-conversion exercise. This means creative decisions start with what works, not what wins awards. The team builds campaigns that live on Google Ads, Facebook and Instagram, direct mail, email, and local radio. Each channel and message is tied to a specific action the client wants: a phone call, a form submission, a store visit, or an online purchase.

The company serves Oklahoma City's service sector heavily (plumbers, HVAC contractors, dental practices, law firms), but also works with retailers and small manufacturers. It operates as a performance agency in a market where many creative firms still pitch brand-building work to clients who need immediate revenue.

Services and pricing structure

In Their Face Marketing works on two engagement models: retainer and project-based. Retainer clients typically pay between $2,000 and $8,000 per month, depending on the number of channels managed and the volume of campaign optimization required. Retainer clients receive monthly reporting and ongoing adjustments to ad spend and messaging based on what's converting. Project-based work (a single campaign launch or a short sprint around a seasonal promotion) runs from $1,500 to $5,000 depending on scope. The agency does not charge setup fees separate from the engagement.

Clients also pay for media spend separately. If a client runs a Google Ads campaign, they set a monthly ad budget (often $1,000 to $5,000 for local service businesses), and In Their Face handles bidding and optimization. The agency typically recommends a minimum monthly ad spend of $1,500 to generate enough data for meaningful optimization; below that, campaign learning is slow.

The firm offers a la carte services for clients who manage some channels in-house: landing page design ($500 to $2,000), ad copy writing ($300 to $800 per campaign), and lead-tracking setup ($200 to $600). Pricing is transparent and does not include hidden add-ons.

How it compares to other Oklahoma City advertising options

Oklahoma City has two main advertising models in operation: creative-first agencies and performance agencies. Creative firms like those in Midtown focus on brand positioning, visual identity, and integrated campaigns. They excel at restaurant launches, retail rebrands, and corporate image work. They typically charge retainers of $5,000 and up and are less focused on direct response metrics. In Their Face is not a fit for clients seeking that type of work.

Performance agencies in Oklahoma City, like those offering SEO and paid-search management, exist but are often solo practitioners or very small teams. In Their Face differs by offering channel breadth (not just Google, but also social, email, and direct mail) and by serving traditional service businesses that may distrust digital-first approaches. A solo SEO consultant might charge $1,500 monthly but handles only organic search. In Their Face covers paid channels across multiple platforms with a team that can troubleshoot when a campaign stalls.

Freelance ad copywriters and designers in OKC often charge project fees without retainer support, meaning clients don't get ongoing optimization or accountability for results. In Their Face's retainer model commits the agency's resources to continuous improvement, which suits businesses that need sustained lead flow.

Who it suits and who it does not

In Their Face is built for service businesses, especially those in the trades (HVAC, plumbing, electrical), professional services (dental, legal, accounting), and local retail. These businesses understand cost-per-lead and customer lifetime value; they can measure whether an ad generated a paying customer. They also typically operate on margins that allow for a $2,000 to $5,000 monthly marketing investment.

It is not a good fit for nonprofits with minimal budgets, consumer packaged-goods companies that need national reach, or creative-first brands where the work itself is the medium (design firms, advertising agencies). It also does not serve clients who cannot articulate a clear call to action or who view marketing as a line item to minimize rather than a lever to scale revenue.

What the first visit involves

A prospective client typically starts with a 30-minute phone or in-person discovery call. The agency asks about current revenue, customer acquisition costs, and which channels the business currently uses (or doesn't). From there, In Their Face pulls together a basic competitive analysis of what similar businesses in Oklahoma City are running on Google and Facebook, and proposes a three-month pilot on one or two channels.

A pilot often costs $3,000 to $6,000 total (retainer plus media spend) and is designed to prove the model before a longer commitment. The agency commits to weekly reporting during the pilot. If the client sees traction, they move to a full retainer. If results lag, the agency and client discuss adjustments or part ways with minimal obligation.

Hours, location, and logistics

In Their Face operates out of an office in northwest Oklahoma City. The agency works standard business hours, Monday through Friday, 9 a.m. to 5 p.m. It handles all work remotely; there is no requirement for clients to visit the office, though they are welcome to. Reporting is delivered via email and an online dashboard, and strategy calls are held over Zoom or phone.

In Their Face has built its reputation on a straightforward promise: measure results, optimize spend, and show the work. For Oklahoma City service businesses and retailers tired of advertising that produces vanity metrics, the agency fills a real gap.