Pure Dry Cleaning and Laundry Service is a full-service dry cleaning operation in Oklahoma City that handles everything from everyday garment care to specialized fabric work, operating as a single-location business rather than a chain, which means decisions about pricing and service standards stay local.
Pure handles standard dry cleaning, wet cleaning for delicate items, laundry services, alterations, and stain removal. The shop accepts both drop-off and same-day service requests, depending on turnaround demand. It serves residential customers and small commercial accounts (office workers, local business uniforms). The operation does not appear to focus on bulk industrial cleaning or on-site corporate laundry management, positioning it squarely in the neighborhood convenience tier rather than the high-volume or specialty end of the market.
Pure charges by the garment type and weight rather than offering bundled package deals. Dress shirts typically run $1.50 to $2.50 per item, trousers or skirts $2.50 to $4.00, dresses and blazers $4.00 to $6.50, and outerwear $6.00 to $8.00. Alterations are priced separately: simple hemming starts around $8 to $15, seam repairs $5 to $10, and waistband adjustments $12 to $20. Pricing can fluctuate seasonally (winter coats and holiday garments often see higher volume and may have longer turnaround), so confirm current rates when you call. Same-day service is available for most items if dropped off by mid-morning; standard turnaround is 3 to 5 business days. The business also offers laundry service for sheets, towels, and casual items at lower per-pound rates, typically $0.99 to $1.50 per pound depending on wash complexity.
Pure Dry Cleaning operates independently, competing mainly against other single-location cleaners and the handful of small regional chains present in OKC. Unlike national chains such as Zips Dry Cleaning (which emphasize speed and fixed pricing but offer less personalized alteration work), Pure maintains the flexibility to hand-negotiate complex tailoring jobs and communicate directly with management about fabric concerns. Compared to Martinizing locations, which focus on high-volume turnover and standardized pricing, Pure typically spends more time on individual garments and stain work. For customers needing specialty cleaning (wedding gowns, leather, or heavily soiled items), Pure's willingness to assess each piece individually offers an advantage over automated plants. The trade-off is slightly slower turnaround than express chains during peak seasons and less convenient hours than 24-hour drop-box services. Choose Pure if your wardrobe leans toward quality pieces, custom tailoring needs, or garments with fabric concerns; choose a chain if you need speed and predictable pricing on basic items.
Pure works best for professionals with dress codes (office workers, attorneys, healthcare staff), people who own structured garments requiring tailoring adjustments, and households with mixed-fabric loads that benefit from individual attention. Families doing bulk weekly laundry, customers who only need occasional casual-item cleaning, or anyone prioritizing lowest-cost per-item cleaning will find better value at self-service laundromats or larger-volume operations. It also suits people with high-end or delicate garments (silk, linen blends, vintage clothing) where wrong handling carries real cost.
Walk in or call with a load description; staff will quote turnaround time and pricing on the spot. If you have items needing alteration, bring them in so the tailor can assess fit and take measurements. Drop-off takes 5 to 10 minutes. You'll receive a ticket with a pickup date and estimated cost; payment is typically due on pickup, though some customers establish running tabs. Most customers learn the staff's preferences on starch levels, fold style, and hanger type during the first few visits.
Pure operates Monday through Friday 7 a.m. to 6 p.m. and Saturday 8 a.m. to 4 p.m., with Sunday and holiday closures. The storefront has street parking or a small adjacent lot; call ahead to verify exact hours during holidays, as they shift seasonally. The business is cash-friendly but also accepts card payment.
Pure Dry Cleaning fills a practical gap in Oklahoma City's garment care landscape for households that value careful handling over speed and understand that quality cleaning and tailoring often require more time and attention than chains can offer.
