180 Physique in Oklahoma City: Nutrition and physique coaching under one roof

180 Physique is a private nutrition and coaching practice in Oklahoma City that pairs one-on-one nutrition counseling with strength and conditioning guidance, serving clients who want structured nutrition plans alongside gym work rather than nutrition advice alone. The business operates on a coaching model that extends beyond a single consultation, with most clients on ongoing monthly plans rather than dropping in for isolated dietary advice.

What 180 Physique actually is

180 Physique is a hybrid nutrition and fitness coaching service housed in a private training space. The nutrition component is the primary offering here—not meal prep delivery or generic online courses—and includes body composition assessments, dietary analysis, and custom nutrition plans. Clients typically work with the same nutritionist over weeks or months, checking in regularly to adjust macronutrient targets, meal timing, and food choices as their training progresses. The business is small enough that you work with owners or senior coaches directly, not a rotating staff. This model appeals to people who view nutrition and training as interdependent rather than separate pursuits; it's common for clients to be actively training, working toward competition, or trying to build muscle or reduce fat alongside structured strength work.

Services and pricing

180 Physique offers three main service tiers. Initial nutrition assessments (which include body composition measurement and intake) start at $150 and last 60 minutes. From there, most clients move to ongoing nutrition coaching packages: monthly plans at $200 to $300 depending on check-in frequency and depth of support. Some clients pair nutrition coaching with strength training sessions, which run $60 to $90 per session for semi-private (two to four people) or one-on-one formats. A small number of clients buy bundled packages that combine eight weeks of nutrition coaching and two training sessions per week; these typically range from $600 to $900 for the eight-week block. Prices have remained stable for the past 18 months, but always confirm current rates when inquiring.

How 180 Physique compares to other Oklahoma City nutritionists

Oklahoma City's nutrition scene splits into several types. Hospital-affiliated registered dietitian services (often at Integris or OU Health) handle medical nutrition therapy and insurance billing; they suit people with diabetes, heart disease, or insurance coverage for dietetics. General wellness nutritionists and online coaching programs offer lower-cost entry ($50 to $150 per month) but less accountability. Independent RDs in the city typically work in private practice offering one-off consultations or short-term goal coaching at $100 to $200 per session. 180 Physique occupies a middle ground on price but stands out for integration with training; if your main goal is competitive physique work, strength sport, or body recomposition, the training-paired coaching model saves the cost of paying two separate providers. If you have a medical diagnosis requiring insurance-covered dietitian care, an RD at Integris or OU Health is the right path instead.

Who it suits and who it does not suit

180 Physique works best for people who are already training or serious about starting a structured program, who understand that nutrition and training are linked, and who prefer ongoing coaching over one-off advice. It suits competitive athletes, people in physique sports (bodybuilding, figure, CrossFit competition), and individuals doing serious body recomposition who want accountability and regular reassessment. It does not suit people seeking bariatric surgery nutrition support, those with eating disorders (the environment may not be appropriate), or anyone primarily looking for medical nutrition therapy covered by insurance. If you want flexible meal planning without training focus, a lower-cost online coach or app-based system would serve you better.

What the first visit involves

Schedule an initial consultation (60 minutes). You'll discuss your training history, current diet, body composition goals, and any injuries or health issues. The coach will take measurements and, usually, a body fat assessment. At the end, you'll receive an outline of where your nutrition stands against your training and what a coaching plan would look like. If you move forward with a monthly package, a first nutrition plan arrives within a few days, typically as a written template or via email, with a follow-up call or session scheduled one to two weeks out to refine it based on your first week of eating.

Hours, parking, and logistics

180 Physique operates from a private training facility in north Oklahoma City. Hours are Monday to Friday 6 a.m. to 6 p.m. and Saturday by appointment (typically 8 a.m. to noon). Parking is private lot access for clients. Zoom consultations are available for existing clients who cannot come in person, but the initial assessment must be done on-site to take measurements. They accept payment via card or digital transfer; ask during intake whether your health savings account can be used.

180 Physique fills a specific role: nutrition planning tied to serious training, not a general wellness clinic. For clients focused on muscular gain or fat loss with structured strength work, it eliminates the fragmentation of using a trainer and a separate dietitian.