Ulta Beauty is a 31,000-square-foot multi-brand retailer in Oklahoma City's Quail Springs area that stocks over 25,000 items across prestige, mid-tier, and drugstore skincare brands alongside makeup, haircare, and beauty tools. Its model differs fundamentally from single-brand boutiques: you choose among competing product lines in one trip rather than visiting separate counters, and you can test most items before buying. The store also operates a full-service salon with licensed estheticians offering facials, waxing, and makeup services.
Ulta operates as both a retail shop and a beauty service provider. The retail floor stocks brands including Clinique, MAC, Morphe, IT Cosmetics, Cetaphil, CeraVe, and Drunk Elephant across multiple price points, making it accessible for budget shoppers and luxury seekers in one location. The integrated salon space occupies the back of the store and handles appointments or walk-ins for skincare treatments and makeup application. This dual function means you can buy a product and have a professional apply or explain it the same day, or purchase after a consultation with the esthetician.
The salon offers facials (hydrating, anti-aging, acne-focused), chemical peels, microdermabrasion, dermaplaning, and waxing services. Facials typically run $65 to $90 depending on treatment type; verify current pricing by calling the salon directly, as promotional pricing shifts seasonally. Makeup application for events costs around $50 to $65. All estheticians are state-licensed; treatments with medical implications such as chemical peels should be discussed with the esthetician during consultation. Walk-in appointments are accepted, but booking ahead is advisable during weekends. The store's Ulta Beauty Rewards membership ($10 annually or free base tier) offers points on all purchases, including services, though service discounts vary.
On the retail side, skincare products range from $8 (CeraVe cleanser) to $80+ (Drunk Elephant serums), with the majority of mid-tier options between $20 and $50. This breadth means you can sample a brand at drugstore pricing before committing to prestige products.
Ulta's main local competitor is Sephora (inside JCPenney at Penn Square Mall), which stocks prestige and mid-tier brands but does not operate an in-house esthetics salon; you pay separately for services at a nearby spa or medical esthetician. Sephora's clientele skews more prestige-focused, with fewer drugstore options. Target and Walmart carry skincare at lower price points but with no professional consultation or application services.
For professional skincare treatments alone, standalone medical esthetics clinics like those in Midtown or near the Galleria offer more specialized treatments (laser, advanced peels) at higher price tiers ($150 to $400+ per session), but they do not sell retail products. Ulta suits someone who wants to browse multiple brands, try samples, and access basic professional treatments in one afternoon. Sephora works better for prestige-only shoppers. Standalone medical clinics make sense if you need advanced clinical treatments or long-term skincare management.
Ulta works well for newcomers to skincare who want to test brands before committing, budget shoppers mixing drugstore and prestige products, and people seeking basic professional facials or consultations without medical-grade intensity. The open-access retail floor and broad brand range lower the barrier to entry compared to boutique skincare shops.
It does not suit those seeking exclusively luxury or clean-beauty brands, or those needing advanced clinical treatments (laser resurfacing, Botox, prescription-strength retinoids prescribed by a dermatologist). The salon offers competent basic services but not the specialization of a dermatology-affiliated medical spa.
Walk in, grab a basket, and browse the skincare aisles, where testers are available for most products. Staff will approach to offer help; ask to speak with a salon esthetician if you want a skin consultation (free, no obligation). If you book a facial, expect a brief intake form covering skin type, concerns, and allergies, followed by a 50 to 60-minute service. Purchases can be made at checkout on the retail floor or charged to your salon bill.
Ulta Beauty in Quail Springs is located at 3150 W. Memorial Road. Hours are typically Monday to Saturday 10 a.m. to 9 p.m. and Sunday 11 a.m. to 7 p.m.; verify salon hours separately, as they may close earlier than retail. Parking is free in a shared lot. The store is easily accessible from I-44 and has ample space during most hours, though weekends draw crowds around the salon. Verify current hours and service pricing by calling ahead, as holiday hours shift.
Ulta's combination of retail density and accessible professional services makes it the fastest entry point for Oklahoma City residents building a skincare routine or testing products before committing to a regimen elsewhere.
