Bob Howard is a Chrysler, Dodge, Jeep, and Ram dealership operating in Oklahoma City, and this guide covers what to expect from their service department, inventory approach, and how they compare to other full-line domestic truck and SUV dealers in the metro area.
Bob Howard specializes in Chrysler Group brands, which means their lot emphasizes Ram trucks across all sizes (1500, 2500, 3500), Jeep models from the Wrangler to the Grand Cherokee, and Dodge performance and utility vehicles. This focus creates an advantage if you're shopping within those specific nameplates but requires looking elsewhere if you want crossbranding comparison with Ford F-150s, Chevrolet Silverados, or Toyota Tundras on the same lot.
The dealership carries new inventory and, like most franchised dealers, used vehicles with certified pre-owned options. Ram trucks represent the highest volume on any Chrysler Group lot in Oklahoma City, reflecting both regional demand for work trucks and the nameplate's market position.
Dealership service at Bob Howard follows Chrysler Group factory standards, which matters if your vehicle is under factory warranty. Warranty work must be performed at a franchised dealer to remain valid, so this location handles all covered repairs, recalls, and manufacturer technical service bulletins for vehicles purchased there or elsewhere.
Service hours and appointment availability change seasonally; Ram trucks see peak service demand in spring and fall when contractors and fleet operators schedule maintenance before heavy work seasons. Scheduling ahead by phone rather than walk-in is standard practice during these periods.
Fluid specifications for Ram trucks (Mopar ATF+4 for transmissions, for instance) are stocked and used correctly at franchised dealers, whereas independent shops sometimes substitute equivalent fluids that may void coverage. This is a practical reason to use the dealership during warranty periods.
Tire service, battery replacement, and routine maintenance (oil changes, filters, spark plugs) are performed in-house. Pricing for these services is typically 15 to 25 percent higher than independent shops like Firestone or Walmart, but comes with documented service records that improve resale value and warranty claims documentation.
Bob Howard's service department handles transmission diagnostics and repairs for the 8-speed automatic used in current Ram trucks and Jeep models. This is a significant advantage over general mechanics because Chrysler Group transmissions require specialized scan tools and reprogramming that dealerships maintain and update regularly. Independent transmission specialists exist in Oklahoma City, but they charge comparable rates and lack factory training specific to these units.
If your Ram truck exhibits transmission shudder, delayed engagement, or the check engine light related to transmission control, dealership diagnosis ($150 to $200) establishes whether the issue is software (often a software update under warranty) or hardware (internal repairs). This distinction is worth the diagnostic fee.
Oklahoma City has four other major Chrysler Group dealers: Hometown Chrysler Dodge Jeep Ram (northwest), Leith Chrysler Dodge Jeep Ram (central), Oxley Chrysler Dodge Jeep Ram (northeast), and Serra Chrysler Dodge Jeep Ram (south). Inventory levels and service wait times vary, but service pricing is typically within $20 to $50 across all five locations for identical work.
Bob Howard's location in the city provides reasonable access from central and eastern neighborhoods. Drive time from Midtown or Edmond is 20 to 30 minutes, while locations further northeast toward Tulsa may find Hometown or Oxley more convenient.
Ram 1500 stock turns over fastest, particularly crew cab configurations with 5.5-foot beds, which represent 40 to 50 percent of Ram sales in Oklahoma. If you're shopping for a specific configuration (diesel versus gas, 4x4 versus 4x2, trim level), you may wait 5 to 10 days for a transfer from another dealer in the region, or order a build-to-suit (6 to 8 weeks from factory).
Used Jeep Wranglers and used Ram 2500s are typically in stock but command resale premiums in Oklahoma due to consistent demand for both recreational and work use. Trade-in values for older Ram trucks and Jeeps remain strong, which means selling your vehicle as a private party often yields 3 to 8 percent more than dealer trade-in but requires handling the transaction yourself.
Chrysler Capital (the captive finance arm) offers promotional rates that fluctuate monthly, typically ranging from 0 percent (on selected models during promotional periods) to 4.5 to 6 percent for standard credit. These rates are worth comparing against your bank or credit union, particularly if you have excellent credit. It takes 15 minutes to check both financing sources before committing.
Factory incentives on Ram trucks and Jeeps are seasonal, with strongest rebates from August through October and weaker incentives from January through March. Current incentive levels should be confirmed directly with the dealership because they change monthly and are not published on the lot.
If you own a Chrysler Group vehicle and need warranty service, or if you're shopping within Ram, Jeep, or Dodge and want factory-trained technicians for major repairs, Bob Howard delivers this reliably. For routine maintenance or if you're price-sensitive on service, independent shops and quick-lube facilities in Oklahoma City cost less. For transmission, engine, or electrical work under warranty, the dealership is obligatory.
